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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce

Step 1: Discover your ideal role Step 2: Make time for learning and plan your path Step 3: Build in-demand skills (and win prizes*) Step 4: Get support and build connections Choose your adventure! And it all begins with a simple first step: creating your Trailhead account. Sign me up for a free Trailhead account.

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Unlock More Career Opportunities With the Salesforce Strategy Designer Certification

Salesforce

How does strategy design differ from user experience (UX) design? Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! Employ best practices emphasizing values, relationships, and accountability.

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Everything You Need to Know About Digital Engagement

Salesforce

How can you increase digital engagement? But how you collect customer data will need to change, too. The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. We can show you how.

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8 inexpensive professional development ideas for martech pros

Martech

It is also necessary to build various capabilities beyond your domain expertise. Since senior leadership backs it, it is easy for people to rework their schedules and obligations to accommodate training sessions. Understanding your company’s products is crucial no matter how technical or in the weeds a martech practitioner is.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product.

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How to Use AI to Meet Your ESG Goals Faster

Salesforce

You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. Start your AI for ESG plan today Learn how generative AI can be applied to ESG reporting tasks to help your company’s value — and the environment.

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The Perfect Cold Call: How To Turn Prospects Into Customers

Salesforce

In fact, cold calling accounts for up to 50% of new deals , according to Dale Carnegie Training. With a few simple strategies — most rooted in solid research and planning — you can make successful cold calls without getting cold feet. The hard truth, though, is that cold calling can be painful. Ready to start? What is cold calling?