Hubspot

NOVEMBER 4, 2015

Tour de France winner Greg Lemond once said, "It doesn't get any easier, you just go faster." This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. 1) Goal setting.

Growth 71

Growth CTR Pipeline Quota 71

Sales Hacker

DECEMBER 18, 2019

Sales Hacker is also planning an exciting relaunch of the Sales Hacker Community that was originally running on LinkedIn Groups (sadly, they haven’t built this area of the product out so we need to move it). Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. Wow, time flies. But don’t worry.

Sales 58

Sales Consult Technology Technology 58

Veloxy

JULY 19, 2023

64% of companies struggle with ineffective territory planning. In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. Historically, sales territory plans were based on geography, but it has evolved to encompass much more.

Territory 130

Territory Objectives and Key Results CRM Outside Sales 130

SaaStr

JANUARY 10, 2020

In Today’s Episode We Discuss: * How Bob made his way into the world of SaaS and came to found Crossbeam. * How does Bob determine whether to be visionary and determined vs realizing when something is not working? How important is it to own the entire customer journey? Loving our podcast content? Why is this?

X-functional 53

X-functional Start-ups Drivers/motivators Go To Market 53

Veloxy

SEPTEMBER 5, 2023

Thrive in the Discomfort that is Inside Sales According to Zendesk’s Account Executive, selling is an inherently uncomfortable activity for most. And two, sales tactics are not just learned in the classroom – it’s a never ending journey of ‘sales-education’. If you don’t keep up with the changes, it’s easy to get left behind. No problem.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Heinz Marketing

JANUARY 20, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s episode is entitled “ How Your Board and Investors Think About Marketing ” and our guest is Robert Pease Managing Director at the Cascade Seed Fund. By Matt Heinz, President of Heinz Marketing. I was impressed.

Pipeline 54

Pipeline Sales Up-sell Start-ups 54

Heinz Marketing

APRIL 6, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s episode is entitled “ How a Nurse Practitioner Turned Sales Rep is Selling into Health Care Right Now ” and our guest is Lindsay Leeder , Clinical Consultant, Nurse Practitioner at Vera Whole Health.

Healthcare 53

Healthcare Pipeline Sell Sales 53

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail. What is account-based marketing? It’s an ongoing process that takes time to build and grow. Coordinated.

Customers 98

Customers Objectives and Key Results Strategize Growth 98

Sales Hacker

MARCH 2, 2020

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. Here’s how you can find the sales books that are most relevant to you. How to Get a Meeting with Anyone. And for leveling up your sales skills, nothing beats a good sales book. Books that made the cut: Are on my own bookshelf.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Sales Hacker

OCTOBER 7, 2021

Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. Think of your sales career as a project or a thing so that you can separate yourself from how you view it. This way, if something doesn’t work as planned you can focus on the thing that went wrong, not you as a failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. This morning, a pretty slow growing player, Ping Identity, slow to move to SaaS, slow to move to the cloud, struggled in some ways to compete with Okta and others, was acquired for 2.3 So much talk about doom and gloom.

Niche 92

Niche Follow-up Start-ups Growth 92

ConversionXL

NOVEMBER 5, 2020

Here, I’ll show you the journey we took to finding our place in the market by testing, pivoting, and re-pivoting our serving offerings and value propositions so you can grow your agency faster, without fewer wrong turns. Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. niche down”).

UX 120

UX Clients Service Niche 120

Heinz Marketing

OCTOBER 19, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. We talked about lessons learned, plans for next year, implications for other marketers planning their 2021 events, how MozCon went this year going completely virtual, and a lot more. By Matt Heinz , President of Heinz Marketing.

Pipeline 134

Pipeline Sales Start-ups Promote 134

SaaStr

MAY 14, 2023

All were growing 15%-20% a month, so we called them “The 20%ers club” Did that growth last? How did they do? Here’s a chance to look back at 4 pre-IPO SaaS leaders today, and how they were doing and what they were thinking in the run up to $10m ARR. All of them! I’m Jason Lemkin. Look a little different.

Price 101

Price Start-ups Up-sell X-functional 101

Lead Fuze

JULY 2, 2023

Understanding how to improve lead quality is a crucial aspect of any successful business strategy. We’ll also discuss how tools like capture forms and segmentation can help refine your targeting accuracy while inbound marketing techniques serve as powerful drivers for attracting ideal customers. So let’s dive in!

Conversion 52

Conversion Lead generation Click Through Rate Objectives and Key Results 52

SaaStr

JUNE 10, 2021

Transcript: Announcer: In today’s SaaStr insider episode, Marten Mickos, CEO at HackerOne shows the innovative approach of packaging customer value, and how your business can use their model to build elegant and powerful customer offerings. But we’re still a little bit grappling with what it means and how to define it.

Customers 56

Customers Price Contract Objectives and Key Results 56

Hubspot

DECEMBER 12, 2017

SaaS is hosted, secured, and updated by an outside vendor. Reps also must be well-versed in how the software works to demonstrate and troubleshoot the product during presentations. If you identify SaaS as something your mother told you never to give her -- think again. This guide will teach you the basics of SaaS sales.

Commission 80

Commission Contract Sales Price 80

Heinz Marketing

SEPTEMBER 30, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. We talk about how to take things from strategy into execution. We have streaked by the 100,000 user level and we continue to grow our audience. By Matt Heinz, President of Heinz Marketing. He is a Death Cab for Cutie super fan.

Pipeline 66

Pipeline Campaign Sales Clients 66

Hubspot

SEPTEMBER 17, 2018

What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Brands need a video marketing strategy — this idea isn’t new. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

AUGUST 9, 2018

How has technology expanded the marketing field? How has technology expanded the marketing field? How do you land a marketing role, and how do you excel within one? Later in this article, I’ll dive into how to get a marketing job. Later in this article, I’ll dive into how to get a marketing job.

Promote 94

Promote Non-Profits A/B testing Education 94

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay.

Price 94

Price Product Start-ups Niche 94

PandaDoc

DECEMBER 14, 2021

Choosing one prospect over another might mean the difference between closing a million-dollar contract and being turned down. How do they set priorities and make the most of their time? One of the best tricks for outside sales is to categorize your leads by location. Try to reduce/eliminate administrative tasks.

Sales 52

Sales Appointment Objectives and Key Results Clients 52

The Lost Book of Sales

JULY 12, 2021

How does the "D-Day" strategy help companies cross the chasm? Rating: 9/10 See book on Amazon. High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Here are some previous issues of the newsletter.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

SEPTEMBER 4, 2019

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. Plan your journey with MakeMyTrip. Often, marketing creativity encounters technical limitations. A web page can load only so fast. UX is constrained by browsers.

UX 103

UX User Experience Engineering Launch 103

SaaStr

MAY 27, 2020

Maybe you want to turn a hobby into something more. In January 13th, the first cases were detected outside of China. The starting point is how big was the last economic collapse and how big was our response to that? Maybe you want to launch a business. Or maybe you have a creative project to share with the world.

Finance 81

Finance Government Price Contract 81

Hubspot

OCTOBER 10, 2014

“How the heck do I hire a good marketer? That’s what all the blogs say -- rock stars, right?” Here it is – the only guide you’ll ever need for how to hire effective marketers. Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers.

Objectives and Key Results 78

Objectives and Key Results Follow-up Drivers/motivators Growth 78

PandaDoc

SEPTEMBER 2, 2020

We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. HubSpot Sales aims to help growing businesses transform the way they sell to match the way people buy. Adaptive Business Blog. Want free access to 9 in-depth interviews from industry experts and data from 3,400 global marketers?

Sales 98

Sales Technique Non-Profits Cold Call 98

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. How to Start a Business. What Is a Business Plan?

Legal 101

Legal Finance Government Up-sell 101

Sales Pop!

AUGUST 20, 2021

Currently, the SaaS industry is growing rapidly, thereby influencing the massive growth of the B2B market. Currently, the SaaS industry is growing rapidly, thereby influencing the massive growth of the B2B market. The sales process in B2B is not self-sufficient. We will talk about the latter in more detail below. SaaS B2B Sales.

Inside sales 98

Inside sales B2B CRM Price 98

SaaStr

OCTOBER 25, 2019

In Today’s Episode We Discuss: * How Liat made her way into the world of SaaS and came to be VP of Customer Engagement at one of Silicon Valley’s hottest startups in Airtable. What were Liat’s biggest lessons from Twitter on how to hire successfully? What were Liat’s biggest lessons from Twitter on how to hire successfully?

E-commerce 45

E-commerce Start-ups Product Price 45