Why Your Next Lead Is No Better Than the Last
Iannarino
AUGUST 1, 2021
In Pee-wee’s Big Adventure , Pee-wee Herman is briefing his friends on his missing bicycle. At a key moment, he exhorts them that when “your mind plays tricks on you, you play tricks back.” In sales, recency bias often influences how we evaluate leads. Occasionally, this is true.
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