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Why Your Next Lead Is No Better Than the Last

Iannarino

In Pee-wee’s Big Adventure , Pee-wee Herman is briefing his friends on his missing bicycle. At a key moment, he exhorts them that when “your mind plays tricks on you, you play tricks back.” In sales, recency bias often influences how we evaluate leads. Occasionally, this is true.

Intrinsic 328
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4 ways to use sales gamification in your sales process

PandaDoc

Gamification took the sales industry by storm in the latter half of the previous decade — and with good reason. Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. People love to play games. Let’s jump in!

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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. AI will level out the playing field.

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March Madness Thursday and Selling

Anthony Cole Training

This might be the biggest stretch ever in the history of my blog. How can I possibly tie the NCAA Basketball Tournament (also known as March Madness) to selling? Let me begin by setting the stage for selling and how I see it is similar to the event of March Madness. Honestly, I’m not sure…so I will be making this up as I go.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Consistency is the cornerstone of good marketing.

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What Does This Metric Mean To Me?

Partners in Excellence

We measure a lot of stuff in sales. Let’s imagine we have two sales people with very similar territories. Both have roughly the same average deal values and sales cycles. Shari has a win rate of 40%, Jim has a win rate of 20%. When we look at Shari, she’s a pretty good sales person.

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How to boost your sales performance with opportunity management

PandaDoc

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? But opportunities can be much more than that. Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line. What is opportunity management — and why should you care?