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How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

Hubspot

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. If your web page doesn''t have OG tags in the code, then they''ll take a guess on where to find the right information. We''ve all been there before. Optimizing the Image Size.

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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Implement content marketing through blog posts focusing on SEO for broad terms and questions. They assess the severity of the problem, allowing brands to capture their interest.

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Scaling personalized experiences: From anonymity to insight

Martech

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

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3 DAM considerations before adopting genAI

Martech

Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. (For more, see this recent blog post from IBM on the sources of bias in AI, with examples). Minutes add up to hours fast.

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Streamlining Content Development with Minimal Lift 

Heinz Marketing

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. We have an example to illustrate later in the blog.

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Video search optimization: Top tips for 2024

Search Engine Land

Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails. Feed the transcript into ChatGPT and ask for some kind of blog content (as always, with ChatGPT, you’ll have to refine your queries to get what you want, then ruthlessly edit the results).

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How SEO experts improve the web and help search engines

Search Engine Land

In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. Often, clients may not be interested in the technical intricacies of SEO, such as algorithms, meta tags, or backlink strategies. Get the daily newsletter search marketers rely on.