Remove blog what-discovery-means-now
article thumbnail

The Commoditization of the Discovery Call

Iannarino

One way to uncover what might cause them to change is to ask directly: “what’s keeping you up at night?”. A more modern approach starts with a different type of discovery, one that has not yet been commoditized. No one changes when things are going well for them; they change when things are not what they need to be.

Cold Call 317
article thumbnail

How to Avoid Spamming Someone on a Cold Call

Iannarino

Do not target the companies that already buy what you sell or are highly likely to start doing so. The primary ingredient in phone spam is the fact that what you sell has no relevance for the person receiving the call. However, I skipped any company that I was certain would never use what I sold. Step Three.

Cold Call 331
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Your clients already know what they need. Another person commented, “The real issue is do you know everything your customers know and what their pain is?” What Makes You Truly Consultative.

Consult 324
article thumbnail

From Legacy to Modern Sales Approaches, Discovery | Part 4

Iannarino

You win and lose deals in discovery. Few salespeople would disagree that “you win and lose deals in discovery,” especially this writer. While it’s certainly possible to lose a deal later in the process, a poor client experience during discovery tends to inspire prospective clients to look elsewhere. You need help now.

Clients 162
article thumbnail

First You Create Value

Iannarino

Too little value means your client gains nothing of substance through the conversation. For a very long time, salespeople were taught that doing discovery means identifying a problem. What value did you create by identifying an issue that is already known to your contact? Download Now.

Contract 340
article thumbnail

82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales). What are open ended sales questions? What are open ended sales questions? ” or “What is your current CRM?”

article thumbnail

Everything Wrong with Prospecting

Iannarino

This was a case of “doing whatever it takes,” even if it means having no integrity and no pride. Few professionals would sell something to someone who wouldn’t benefit from what they sell. Discover what it takes to become the best hustler around with this FREE eBook. You need help now. Hustlers pursue opportunities.