Remove blog you-are-not-really-doing-discovery
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The Best Open-Ended Discovery Question

Cerebral Selling

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! In my book and on this blog, I’ve spoken about the types of discovery questions that buyers like answering the most (according to science).

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How to Avoid Spamming Someone on a Cold Call

Iannarino

You can make the same mistakes when making a cold call by using the same flawed techniques. ” My attempts always fail, but I do enjoy causing them the pain of recognizing their own thievery. Do not target the companies that already buy what you sell or are highly likely to start doing so. Step Three.

Cold Call 331
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The Problem with Problems and Pain

Iannarino

Less than half of salespeople reach their quota and more than half of buyers don’t change, evidence that what we’re doing isn’t working. To solve your client’s problem, you have to solve the problems that prevent them from solving the problem. I confess that I tricked you, but only to make a point. No more pushy sales tactics.

Intrinsic 328
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Everything Wrong with Prospecting

Iannarino

This was a case of “doing whatever it takes,” even if it means having no integrity and no pride. The stereotype that defines salespeople as pushy, smarmy, lazy, high-pressure, self-oriented, entitled, and willing to do absolutely anything to win a deal hasn’t been true for decades. He conceded that he only wanted to pitch me.

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The New Sales Conversation

Iannarino

The reason is simple: you have to create the value your clients need to solve a new set of problems than they faced in the past. The reason is simple: you have to create the value your clients need to solve a new set of problems than they faced in the past. That method worked well for a long time, but entropy has caught up with it.

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Everything Wrong with Prospecting

Iannarino

This was a case of “doing whatever it takes,” even if it means having no integrity and no pride. The stereotype that defines salespeople as pushy, smarmy, lazy, high-pressure, self-oriented, entitled, and willing to do absolutely anything to win a deal hasn’t been true for decades. He conceded that he only wanted to pitch me.

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Thank you so much for joining us today.

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