Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Support for personalization and optimization. Terms of the deal were not disclosed. Web hosting.

Retail 92

Retail Engineering Conversion Start-ups 92

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. They can also analyze content performance, suggesting edits or optimizations for better reach and engagement. Business email address Subscribe Processing.

Technology 123

Technology Technology Engineering Strategize 123

Search Engine Land

MARCH 4, 2024

PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those lacking time or resources for manual channel optimization.

Campaign 124

Campaign Launch Networking Start-ups 124

Search Engine Land

DECEMBER 18, 2023

On-site SEO : The optimization of your content and HTML. If you are a small business using WordPress (or a similar CMS) for your website, technical SEO should be something you can check off your list pretty quickly. Note : If you are a small or micro business, don’t obsess over this too much or feel you have to perfect everything.

UX 137

UX Click Through Rate Engineering Service 137

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. Optimize for conversions You have traffic, and it’s time to make sales. Optimizing this metric will require you to review key sections of your site: Blog : Your blog may be a traffic magnet, but let’s turn those visitors into sales. Business email address Subscribe Processing.

A/B testing 120

A/B testing UX Intrinsic Trust 120

Search Engine Land

APRIL 19, 2024

The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. Below are several free and paid tools that can help you pinpoint your problem pages and prioritize their optimization. Business email address Subscribe Processing.

Appointment 102

Appointment Start-ups Process Customers 102

Search Engine Land

MARCH 13, 2024

” Advantage+ creative optimizations. This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Additionally, Meta is introducing Shops ads to Partnership ads, enabling businesses to run collaborative campaigns with creators, brands, or other businesses.

Retail 117

Retail Campaign Launch Networking 117

Martech

APRIL 24, 2024

Visualizing work establishes predictability and flexibility in marketing teams — all essential to optimizing the customer experience. These reflection points allow teams to continually refine their approach as they optimize the customer experience with AI tools. Start with your business objectives and work back from there.

Customers 100

Customers Represent Promote Start-ups 100

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. It also announced new solutions to optimize in-store, online and call center customer experiences. Email: Business email address Sign up now Processing.

Launch 61

Launch Follow-up Price Customers 61

Martech

APRIL 12, 2024

Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 105

Product Objectives and Key Results Strategize Technology 105

Martech

MARCH 26, 2024

Optichannel means using the most optimal channel to interact with customers. This involves analyzing customer data, behaviors and preferences specific to each channel and tailoring marketing efforts accordingly to optimize results. Dig deeper: The omnichannel opportunity: A path to seamless experiences What is optichannel?

A/B testing 106

A/B testing Customers Technology Technology 106

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. For example, as you optimize for search engine rankings, you shouldn’t sacrifice the authenticity and relevance of your content. Business email address Subscribe Processing. See terms.

User Experience 114

User Experience UX Strategize Engineering 114

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. See terms.

Product 133

Product Territory Niche Engineering 133

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The problem that is the focus of this partnership is the reported low match rate between a business’s first-party data and the third-party data from advertising platforms like Google and Facebook.

Campaign 86

Campaign Customers Process 86

Martech

APRIL 19, 2024

Budget friendliness: Local advertising is often more accessible for small businesses. The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement. This feedback loop enables continuous optimization of marketing efforts for maximum impact.

Retail 110

Retail Campaign Strategize Strategic planning 110

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Sports 125

Sports Angle Click Through Rate Engineering 125

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Here are a few examples: For a local business, you could compile a guide of events in the area. Ensure your website and content are fully optimized for mobile, especially if you have added additional holiday-related content.

E-commerce 131

E-commerce Click Through Rate Strategic planning Pitch 131

Search Engine Land

JANUARY 22, 2024

The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. This feature offers a chance for local businesses to boost conversions. Business email address Subscribe Processing. Why we care. Competitive.

Promote 121

Promote Conversion Process 121

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. SEO reinforces influencer collaborations by optimizing shared content, ensuring it aligns seamlessly with the brand’s messaging.

Customers 114

Customers A/B testing Strategize User Experience 114

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Business email address Subscribe Processing. Get MarTech!

Retail 110

Retail Promote Campaign Meeting 110

Search Engine Land

SEPTEMBER 28, 2023

One search type is much easier to rank and optimize for than the other. Google continually aims to deliver the best search results by considering a combination of these key factors: Relevance: How well a business matches the user’s search intent. Distance: The business location’s proximity in relation to where the user is searching.

Clients 134

Clients Education Strategize Growth 134

Search Engine Land

APRIL 9, 2024

Landing page optimization. Landing page optimization Design your landing pages so they match your ads’ messaging and visuals. Business email address Subscribe Processing. Landing page optimization Design your landing pages so they match your ads’ messaging and visuals. We’ll use the hot tub industry as an example.

A/B testing 114

A/B testing Campaign Click Through Rate Promote 114

G2

MARCH 6, 2024

Learn how generative AI is making its way into the industrial sector to automate tasks and optimize workplace productivity to achieve business objectives.

Product 119

Product 119

Search Engine Land

FEBRUARY 7, 2024

The key is finding the right balance between optimizing for search engines and providing a smooth user journey. UI/UX SEO: Harmonizing SEO and UX for digital success Think of a website meticulously optimized for search engines but needs more design finesse and usability. Business email address Subscribe Processing.

UX 117

UX Strategize User Experience Engineering 117

Search Engine Land

FEBRUARY 20, 2024

Surprisingly, video search optimization, a method to dominate real estate, remains underutilized. Well, there are two main approaches for hosting your video – YouTube and self-hosting – and each requires a different set of optimization techniques. Business email address Subscribe Processing.

Real Estate 123

Real Estate Campaign Technique Clients 123

Search Engine Land

JANUARY 25, 2024

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. Meta’s Advantage detailed targeting is now available for: Campaigns that are optimized for Impressions, Video views, Reach, Engagement or ad recall lift. Campaigns that are optimized for Leads. Why we care. Next steps.

Campaign 110

Campaign Launch Technology Technology 110

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Business email address Subscribe Processing. Get MarTech!

Campaign 94

Campaign Conversion Contact Process 94

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition. Get MarTech!

Campaign 124

Campaign Consult Prospecting Technology 124

Martech

APRIL 22, 2024

Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. Analyze the data to identify areas for improvement and make data-driven adjustments to optimize your campaigns. Email: Business email address Sign up now Processing.

Lead generation 105

Lead generation Click Through Rate Contact Follow-up 105

Search Engine Land

SEPTEMBER 27, 2023

Google Optimize will not be available after Sept. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Why is Google Optimize sunsetting? Be sure to download it from the Optimize user interface before September 30. Why we care. Access your data.

A/B testing 114

A/B testing User Experience Engineering Launch 114

Search Engine Land

APRIL 2, 2024

Automated bidding can make campaign management easier for advertisers by optimizing performance without requiring manual intervention. This step is crucial for advertisers to optimize their Microsoft campaigns for peak performance. Business email address Subscribe Processing. Why we care. Requirements. Conversion tracking.

Campaign 100

Campaign Conversion Process Customers 100

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. Context) In addition to your other context, you work for a growing small-to-medium-size consumer business. Prompt: What do you think about retargeting? Understood?

Campaign 86

Campaign Customers Technique Strategize 86

Search Engine Land

FEBRUARY 22, 2024

This article explores key considerations for optimizing location targeting in Google Ads campaigns. With clear guidelines and example data, this guide will help you find the right geotargeting approach for your unique business needs. It depends on the specific business, competitive environments, and budget levels as key inputs.

Territory 115

Territory Campaign Lead generation Strategize 115

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. Answer: Title: The Importance of Local SEO for Small Businesses Introduction: In today’s digital age, local search engine optimization (SEO) has become a crucial aspect of any small business’s online marketing strategy.

Objectives and Key Results 111

Objectives and Key Results Engineering Technique Trust 111

Search Engine Land

APRIL 29, 2024

Using ABM tools is especially important, as many ads could land in front of consumers rather than businesses, wasting precious ad spend or driving low-quality leads. By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024.

B2B 96

B2B Lead generation Education Campaign 96