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How to Use Intrinsic Motivation to Improve Employee Performance

Hubspot

One analysis cited found that incentives targeting extrinsic motivations actually had a negative impact on employees' intrinsic motivation -- and this was particularly true where job tasks are interesting rather than boring. Instead, intrinsic motivators are the keys to success and improved engagement in the workplace.

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How advertisers can take the lead in reducing carbon emissions

Martech

But the lack of accurate and reliable data on the real carbon impact of digital campaigns has continued to be a significant roadblock to achieving net zero. Breaking down the carbon cost of an advertising campaign. Here are five recommendations for reducing emissions without harming the efficiency of a campaign.

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How AI can help create bespoke customer experiences

Martech

While ramping up their owned media, Regpack also employed a paid strategy with ad campaigns. By leveraging AI, brands can create not just a product or a service, but a narrative that consumers feel intrinsically part of. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns Get MarTech!

Customers 112
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Account-based marketing strategy

Martech

Account Based Marketing is intrinsically strategic. Alternatively, if your business goal is to grow the profile by signing the ten biggest Fortune 500 clients in your sector you may organize your accounts by their business size with the ten biggest being your ‘star’ accounts. Do top-tier campaigns include in-person events?

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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . We’ve worked on hundreds of campaigns over the years, and without a doubt this is the most common reason for things not working as they should. Ravi Parikh.

Intrinsic 110
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How to use fan-driven marketing to foster brand love

Search Engine Land

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. If engaged fans are such a significant business advantage then why aren’t most brands investing into fan-oriented campaigns?

Niche 129
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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. In the example above, I would recommend my client to optimize toward SQL with dynamic values based on things like company size or predictive lifetime value (pLTV) if that is viable. Why is lead quality so important?