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The Problem with Problems and Pain

Iannarino

Many things have changed in our environment over the last two decades, but none of those changes have given our clients and prospective clients fewer problems or challenges. But if unassailable evidence should prompt our clients to change, we must apply the same logic to ourselves. The Problem with Problems. Uncertainty.

Intrinsic 321
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Few Want to Go Into Sales

Iannarino

Naturally, each one got defensive: “my mom is nothing like that,” “her clients love her,” and “she has great relationships with her clients” were common refrains. However, my sales jobs have consistently been what is now called “full-cycle,” meaning that I made calls, booked appointments, and met with the prospective clients myself.

Intrinsic 332
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Why Your Next Lead Is No Better Than the Last

Iannarino

It is a mistake to believe that recent means better when all leads share common traits, one being helping clients on their buyer’s journey. But in reality, you cannot determine how compelled any prospective client is to change at any time without speaking to them. No, please don’t literally scratch your clients.)

Intrinsic 318
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The 10 Most Common Sales Mistakes in 2021

Iannarino

Less than half of salespeople reach their goals because their clients don't find the experience to be valuable enough to continue the sales conversation. That ranking is not about intrinsic superiority. The outcome of every sales conversation is to create the requisite value for the client. Instead, you are a pen pal at best.

Negotiate 164
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How AI can help create bespoke customer experiences

Martech

By leveraging AI, brands can create not just a product or a service, but a narrative that consumers feel intrinsically part of. Calian’s strategy revolves around a profound understanding of their target industries, fostering strong, long-term relationships with their clients. Take Calian IT & Cyber Solutions, for example.

Customers 113
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Why CX Fails Without a Solid EX Strategy

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. In fact, they are intrinsically linked. In the end… The biggest thing to remember is that EX and CX are intrinsically linked. . Employee experience (EX) and customer experience (CX) are equally important in your business.

Intrinsic 124
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How Do Businesses Define Quality?

The Advantexe Advisor

Last week, a client and I were working on the design for a custom business simulation to teach Business Acumen skills to the top 150 leaders and one of the issues she was struggling with was how to share with the executive leadership team the way we are going to train the participants on the topic of quality.