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AI-generated content: The dangers of overreliance

Search Engine Land

In the best world as a business, you’re playing an infinite game, only looking to get better against your old “self” – constantly iterating on your product or service to be incrementally better than you were before. All this hasty decision-making to “join the bandwagon” can lead to a sunk cost fallacy for the business later down the line.

Intrinsic 105
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The 10 Most Common Sales Mistakes in 2021

Iannarino

Less than half of salespeople reach their goals because their clients don't find the experience to be valuable enough to continue the sales conversation. That ranking is not about intrinsic superiority. The outcome of every sales conversation is to create the requisite value for the client. Instead, you are a pen pal at best.

Negotiate 156
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How AI can help create bespoke customer experiences

Martech

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. That bespoke experience is something more companies should work towards.

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Why CX Fails Without a Solid EX Strategy

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. In fact, they are intrinsically linked. Focus on moving customer services online. In the end… The biggest thing to remember is that EX and CX are intrinsically linked. . Treating employee needs more compassionately. Increased tech investment.

Intrinsic 124
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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points.

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How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips)

Sales Hacker

People are motivated in one of three ways: Intrinsically. Intrinsically Motivated Salespeople. Intrinsic motivation stems from feeling accomplished through personal reward rather than rewarded through external means, like money. How to Recognize Intrinsically Motivated Sales Reps. What Are Motivational Styles?

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How to lead, mentor and motivate your SEO team

Search Engine Land

Failure to do so can risk client satisfaction and potential product sales. Dig deeper: How to build a winning SEO tool stack Showcase your team’s success This is common to teams that provide an invisible or interior-only facing service. Similar advice holds for project management teams streamlining processes.