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AI-generated content: The dangers of overreliance

Search Engine Land

Many businesses or individuals feel like they need to chase trends because “everyone is doing it,” which is intrinsically comparative: you want, if not to be better than everyone else, at least be the same. We care about “thinking differently.” That “why”, when you get it right, is the foundation of your brand.

Intrinsic 105
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The 10 Most Common Sales Mistakes in 2021

Iannarino

Less than half of salespeople reach their goals because their clients don't find the experience to be valuable enough to continue the sales conversation. Not Occupying the One-Up Position: In any relationship between two people, one of them will be One-Up and the other One-Down. That ranking is not about intrinsic superiority.

Negotiate 156
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Account-based marketing strategy

Martech

Account Based Marketing is intrinsically strategic. Alternatively, if your business goal is to grow the profile by signing the ten biggest Fortune 500 clients in your sector you may organize your accounts by their business size with the ten biggest being your ‘star’ accounts. The nomenclature is up to you! Personalization.

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4 Dimensions of Sales Motivation: Know Your Team

criteria for success

When they run into a challenge, they turn it up a notch and push right through. Salespeople that are intrinsically (or internally) motivated are driven to achieve their goals for personal satisfaction. These preferences are independent of intrinsic or extrinsic motivation. Sign up today! The 4 Dimensions. No problem!

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7 Productivity Hacks to Make You a Great Salesperson

Jeff Shore

Consider compartmentalizing your calendar each day, week, month, quarter and even year and blocking out sections of time for the following: lead generation, prospective and buyer follow-up, meetings, personal training and development, email, client presentations, ‘you’ time, family time, vacation time, etc.

Product 128
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The Best Interview Questions For Sales Hiring Success

The 5% Institute

We’ll categorise our best interview questions for sales hiring in the following way: Leadership. Secondly, it’ll reveal what kind of sales style they follow when speaking with potential clients. Or do they follow a more consultative , question based approach when leaning about their clients wants and needs?

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How to use fan-driven marketing to foster brand love

Search Engine Land

Whenever I bring this topic up with marketers, directors, or executives all across the B2B world – I get met with blank stares. Open up those channels of communication. My clients often ask how they can possibly figure out which of their content resonates. Now that you know who likes your brand, interact with your fans.

Niche 139