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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Aggregate lead data with customer relationship management (CRM) tools like Salesforce. These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

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The benefits of CRM for customer retention: Why it matters for your business

PandaDoc

Maintaining loyal, engaged customers can cost less and deliver a higher ROI than acquiring new customers. This means effective customer relationship management (CRM) is essential. A solid CRM strategy can enhance customer satisfaction while fostering loyalty, ultimately leading to more sustainable business growth.

CRM 52
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Spreadsheet vs. CRM: Which One Is Right For Your Business?

Salesforce

Or worst of all, customer follow-ups start falling through the cracks because there’s no system to remind you. These are the classic signs that your business has outgrown spreadsheets and might benefit from a customer relationship management (CRM) system, an all-in-one tool for managing customer interactions, sales, and relationships.

CRM 59
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How to use HubSpot to improve your webinar strategy

Martech

As a HubSpot consultant and marketing strategist, Im always talking with clients about this! Integrating Zoom with HubSpot Syncing registrations directly into HubSpot preserves critical UTM data, replacing vague integration sources with clear campaign insights. Want to turn webinars into a powerhouse for lead generation and nurturing?

CRM 107
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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign.