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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

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How to clarify marketing metrics to impress the C-suite

Martech

This involves setting specific, measurable, achievable, relevant and time-bound (SMART) goals for every campaign and activity. This is because MOFU depends on highly creative and bespoke content to drive engagement and build relationships. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

Finance 125
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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Automate LinkedIn connections with PhantomBuster If your team is running large outreach campaigns, like post-webinar follow-ups, PhantomBuster can automate LinkedIn connection requests at scale. This is perfect for teams who want to see LinkedIn’s impact on their pipeline and fine-tune outreach efforts based on what’s working.

CRM 128
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Aggregate lead data with customer relationship management (CRM) tools like Salesforce. These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Sales acceleration is a collection of strategies using automated tools and workflows to help sales representatives move leads through the end-to-end sales pipeline faster, engage with customers more effectively, and close more deals in less time. Improved customer experience Every customer wants to feel valued by the organization.

Closing 98
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How To Run Your Pipeline Engine To Drive Growth

Salesforce

The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Why pipeline? Pipeline is the glue between the marketing and sales departments. How Salesforce manages pipeline. App rigor is foundational to pipeline accuracy. What’s their capacity?

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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Where to find them: Your CRM system is essential for tracking the progression of leads through the sales pipeline. Vanity metric No.

CTR 86