Martech

MAY 8, 2025

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.

Launch 87

Launch A/B testing Campaign Angle 87

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. You can also make them play anywhere in the Google Display Network (GDN) -- or sites that purchased Google video ad space. How to Set Up & Launch a YouTube Video Advertising Campaign. Campaign Type. Campaign Name.

Campaign 101

Campaign Launch Networking Real Estate 101

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.

Entertainment 122

Entertainment Networking Launch Gaming 122

Martech

APRIL 24, 2025

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. MACH Alliance unveiled the MACH AI Exchange, a professional peer network focused on guiding AI implementation for enterprise companies. Duda launched an AI-powered Content Collection solution.

Launch 109

Launch Angle Entertainment Sports 109

Hubspot

DECEMBER 7, 2011

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

Campaign 74

Campaign Angle Launch Entertainment 74

Search Engine Land

FEBRUARY 15, 2023

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 84

Gaming Networking Campaign Angle 84

Hubspot

MARCH 17, 2017

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They're wildly entertaining. 15 Networking Events for Marketers in 2017. Are juggling several campaigns and want to know how cloud technology can help you more seamlessly manage them. And they're listed below.

Networking 78

Networking Price B2C Entertainment 78

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Yet, X saw the grand exit of big tech and entertainment brands last year. But at the same time, ecommerce giant Amazon is growing its ad network. How will these opportunities shake out in the upcoming year?

Entertainment 141

Entertainment Sports Niche Networking 141

Hubspot

MARCH 14, 2012

About the #JayZSyncShow Campaign. It was a campaign to promote the new American Express and Twitter relationship that lets you "sync" (it's all coming together now, right?) Let's break down exactly why this Twitter campaign was successful, and the best practices marketers should extract from it to transfer to their own.

Campaign 78

Campaign Launch Entertainment Promote 78

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Hubspot

OCTOBER 2, 2018

Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. In the U.S.

Campaign 78

Campaign Promote Follow-up Technique 78

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package.

Entertainment 97

Entertainment Sports Networking Launch 97

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. I have been testing many of these tools and the capabilities are impressive! Super smart!

Entertainment 138

Entertainment Education Launch Presentation 138

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. Inaccurate targeting wastes campaign spend and fails to generate results.

Launch 113

Launch Entertainment Networking Technology 113

Martech

FEBRUARY 22, 2023

ad campaigns and creator marketing activations. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks.

B2B 127

B2B Launch Entertainment Campaign 127

Martech

JUNE 2, 2022

TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks. Use of the TikTok pixel to analyse and optimize campaign performance. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. Why we care.

Entertainment 109

Entertainment Launch Networking Campaign 109

Search Engine Land

DECEMBER 12, 2023

The solution is to make sure everything is dialed in, so let’s cover: What campaigns are at your disposal. Advice on campaign structure. Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed.

Non-Profits 122

Non-Profits Campaign Networking Entertainment 122

Salesforce

MARCH 31, 2022

Customers crave connection and entertainment, relying heavily on fast internet connections and dependable communications service to deliver it. For example, customer experience professionals can see how network events affect customer satisfaction and the effect of next best action recommendations on average revenue per user (ARPU).

Service 98

Service Customers Entertainment Sports 98

ConversionXL

OCTOBER 26, 2022

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? Which type of content gets the most engagement on other social networks?

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Formats on the Google Display Network.

Campaign 78

Campaign Networking Promote Gaming 78

Search Engine Land

JANUARY 27, 2023

More than social networking, these websites and apps are where many of today’s web users knowingly – or unknowingly – search via hashtags, trending topics and the like. Search campaigns should focus on overall search presence rather than only giving importance to search engine results. Search using search queries or use hashtags.

Engineering 125

Engineering Networking Entertainment Follow-up 125

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. The unique user base of professionals and students makes the social networking service a hub for business and networking. Let's look at entertainment company HBO. Use LinkedIn Audience Network to identify potential reach.

B2C 101

B2C Networking Entertainment Education 101

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns.

B2B 120

B2B Education Gaming Technology 120

Martech

MARCH 7, 2024

My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. So it became a “fireside chat” with Megan Crone from Palo Alto Networks and Amy Holtzman from CHEQ.

Entertainment 122

Entertainment Presentation Contract Pitch 122

Martech

JANUARY 20, 2022

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. They eliminate barriers that limit in-person event attendance including travel/entertainment costs and scheduling conflicts.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. How about a fun, socially-distanced 5K or golf outing?

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Hubspot

MARCH 18, 2014

People not only seek out these video ads, but they share and discuss them with their networks. Quality content appeals directly to interests of the target audience, often offering some form of education or entertainment value. I can admit that I eagerly await the release of new ''episodes'' for each of these campaigns.

Promote 78

Promote Entertainment Sports Networking 78

Martech

OCTOBER 7, 2021

The inventory includes sites that are part of the network assembled by location-based audio OOH advertising and experience company Vibenomics. AI systems power the speech and language understanding of our smart speakers and the entertainment and navigation systems in our cars. That’s what RollWorks is seeking to address here.

B2B 126

B2B E-commerce Customers B2C 126

SaaStr

JANUARY 26, 2023

Building a useful and entertaining brand helps produce sustained value and ensures the right customers take notice and remain engaged over time. It’s worth noting that the time it takes to see ROI from SEO research may be slow compared to the instantaneous effects from paid campaigns.

Growth 19

Growth Entertainment Construction Campaign 19

Sales Pop!

NOVEMBER 18, 2022

However, do not rely solely on social networks to promote yourself. Keep them brief, entertaining, and straight to the point. However, keep in mind that the most effective are automated email campaigns that allow for consumer segmentation and message personalization. This will help you get trust and followers.

Referrals 130

Referrals Education Gaming Entertainment 130

Search Engine Land

DECEMBER 18, 2023

billion monthly active users worldwide, it’s an undeniable powerhouse in social networking. They’re actively searching for information, entertainment, or both. Your personal profile will help you network personally, even regarding growing your business. With a staggering 2.9 Why does this matter? See terms.

Networking 119

Networking Trust Represent Entertainment 119

Hubspot

APRIL 24, 2015

Enter Bill Richards , VP Marketing at Sony Music Entertainment and the man leading a team of 12 to help manage Jordin Sparks' rebranding efforts. Double Tap" was released in November 2014 and features the famous rapper 2 Chainz, a partnership Sparks secured thanks to Remi's respected reputation and deep network in the urban music scene.

Campaign 78

Campaign Follow-up Entertainment Gaming 78

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. On paid social, advertisers have a lot of opportunity to optimize their campaigns. When you create an ad campaign, your first step is to choose your campaign’s goal.

Networking 101

Networking Promote Click Through Rate Campaign 101

Martech

AUGUST 13, 2021

Businesses frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Content doesn’t have to be the main draw, but it’s a consistent part of the journey. Chris Wood, Editor. This is unlikely to be a sustainable approach.

E-commerce 128

E-commerce Retail Entertainment Engineering 128

Martech

MAY 3, 2022

Your strategy will differ based on which social networks your target audience spends most of their time on. Does your audience prefer informational content, entertaining content, or a mix of both? Which social media platform should you focus on? What kind of content will engage and attract the most customers? Advertising is paid (i.e.

Sports 144

Sports B2C Entertainment Technology 144

Sales Pop!

MARCH 25, 2022

On average, these people spend an hour and a half browsing and replying to messages on their chosen network. The company’s founder frequently embarks on extreme adventures – a great opportunity to shoot footage that’s ideal for long-form motivational video campaigns. As of October 2021, there were 4.55 Image source: Facebook.com.

Customers 130

Customers Sports Follow-up Entertainment 130

Salesforce

MAY 31, 2023

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. Connect with fellow Salesblazers and marketers: Share knowledge and ideas, and network with members of our Salesblazer Community Group and the Marketing Trailblazers. or Apple Inc.

SQL 98

SQL Objectives and Key Results Entertainment Sales 98