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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256
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Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Search Engine Land

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” Please repost or share this with your peers, and if you don’t already follow me or @MetaBizStatus (the automated account I set up that reports Meta outages), please do!”

Campaign 126
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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. Another tried-and-true approach? Sending company-branded swag (e.g.,

Growth 106
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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? To be clear, we’re not running these webinars live every time someone signs up. That’s what we’ll do here! And lots more.

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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. What digital tools do we need to execute the campaign?

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Google Ads for lead gen: 9 tips to scale low-spending campaigns

Search Engine Land

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. How to actually ramp up PPC results.

Campaign 134
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How to improve PPC campaign performance: A checklist

Search Engine Land

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Is it still revenue growth? Has this changed?

Campaign 109