Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. Live Test Series Integrated Campaign. Integrated Campaign. The Scarecrow.

Campaign 78

Campaign Gambling Construction Entertainment 78

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

Appointment 131

Appointment UX Objectives and Key Results Gambling 131

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way.

Gambling 126

Gambling B2B Drivers/motivators Launch 126

Search Engine Land

APRIL 22, 2024

For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. Top 10 advertisers by search activity.

Gambling 90

Gambling Entertainment Retail Launch 90

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Before you launch your ad campaign, you'll have to figure out a few things. The first question is, what's the goal of your campaign? Set up your campaign.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google Launches US Election Hub Website. Buying links? Also on this day.

E-commerce 104

E-commerce Gambling Engineering Campaign 104

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

Gambling 89

Gambling Launch Networking Promote 89

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

Gambling 84

Gambling Launch Engineering Campaign 84

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

JULY 21, 2011

Anyone who’s ever launched a lead nurturing campaign knows that the resource of a prospect’s email address is a marketing privilege not a right. As far as the name itself is concerned you have options, but the most cohesive option is choosing someone who implemented the campaign personally. Connect with HubSpot :

Gambling 72

Gambling Campaign Prospecting Launch 72

Hubspot

DECEMBER 8, 2020

Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. Image Source.

Entertainment 101

Entertainment Gambling Price Campaign 101

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. It’s just unrealistic.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. gambling and pornography) and the types of advertisers, what they sell, and how they sell it.

Territory 78

Territory Click Through Rate Campaign Gambling 78

Search Engine Land

MAY 19, 2023

OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad. There’s always a gamble here, though. . “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. Is keyword difficulty good or bad?

Gambling 117

Gambling Niche CTR Strategize 117

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

Campaign 73

Campaign Gaming Represent Launch 73

Search Engine Land

JUNE 27, 2024

Gambling and games of chance. Conduct thorough research Thorough research is a must before launching your Google Ads campaign in a sensitive category. Use contextual targeting in display campaigns to ensure ads appear in relevant, brand-safe environments. Financial services (e.g., loans, cryptocurrencies).

Pharmaceutical 93

Pharmaceutical Legal Technique Trust 93

Hubspot

SEPTEMBER 12, 2019

The ad was part of Netflix's larger campaign to highlight its more than 20 shows and movies created by black talent, such as Dear Black People and She's Gotta Have It. The Talk" (Proctor & Gamble) - Winner. This commercial campaign started with a long Superbowl ad and follow-up commercials during each break of the game.

Sports 78

Sports Drivers/motivators Gambling Promote 78

Hubspot

SEPTEMBER 5, 2018

1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign. 1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. 2005 : YouTube and Facebook (for college students only) launch. million viewers.

Promote 53

Promote Campaign Launch Gambling 53

Salesforce

MAY 13, 2024

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

Legal 52

Legal Launch Government Finance 52

Hubspot

NOVEMBER 6, 2019

While you might get great visibility, this could be a huge gamble. While these podcasts might've already been promoted during their first launch, podcasters are often encouraged to re-promote evergreen back catalog content. This will help you determine the ROI of your campaigns. Want to learn more about general podcasting?

Networking 78

Networking Promote E-commerce Gambling 78

Spiro Technologies

JANUARY 26, 2023

One of the things we found out right out of the gates once we launched our site, we called our digital print full color because that’s full color. And utilize the CRM tools to be able to give ourselves those reminders to be able to give ourselves those drip campaigns to provide that customer further information along that line.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Hubspot

JULY 17, 2014

Warc just released its listing of the 100 smartest marketing campaigns worldwide. They prove that budget should never be a deterrent for compelling creative, and the best campaigns don’t need need some flashy tech integration. Brand: Procter & Gamble. 1) Vodafone Fakka. 2) Small Business Saturday. .

Campaign 78

Campaign Gambling Hospitality Launch 78

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Brands leveraged the record-breaking viewership (123.7

Gambling 137

Gambling Entertainment Gaming Campaign 137

Martech

JUNE 28, 2023

While working at Procter & Gamble, Ashton proposed putting radio-frequency identification (RFID) chips on products to track them through a supply chain. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact. It’s easy to get sucked into the tools.

Agriculture 125

Agriculture Gambling Hospitality Networking 125

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

JULY 16, 2013

However, according to David Wilton, author of Word Myths: Debunking Linguistic Urban Legends , Coors never actually ran an ad campaign featuring any of these slogans. The Story: When expanding into Mexico, the Dairy Association''s hugely successful "Got Milk" campaign was not so well received. 2) Dairy Association. True or False?

Gambling 78

Gambling Territory Campaign Promote 78

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

ConversionXL

SEPTEMBER 6, 2013

Problem is, by the time the coffee shop opens it’s doors, or the e-tailor launches, they’ve invested a significant amount of resources, and have to figure out how to recoup their expenses, let alone profit. “Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Search Engine Land

SEPTEMBER 26, 2023

“Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At

E-commerce 119

E-commerce Engineering Gaming Gambling 119

Hubspot

FEBRUARY 10, 2014

Take SNL''s riff on Brad Pitt''s Chanel ad , for example, or this clever spoof spawned by Dove''s emotionally charged "Evolution" campaign. For instance, a temptation to hijack the success of Old Spice yielded this painful shower scene , while this doctor''s attempt landed him in hot water with the legal team at Procter & Gamble.

Sports 78

Sports Gambling Retail Legal 78

Hubspot

JANUARY 10, 2013

We've compiled our very own list of " The Top 10 Most Remarkable Marketing Campaigns EVER ," and included (in the slideshow embedded below and the text beneath it) a few juicy details explaining what made each campaign so remarkable, and what strategies you should literally STEAL, er. 10) The Whopper Sacrifice.

Campaign 78

Campaign Entertainment Gambling Launch 78

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

JANUARY 21, 2025

Um, and then previous experience include, uh, GM and marketing roles at Gap, Williams Sonoma, Clorox, Procter Gamble. there’s so many things, but probably the most important thing that I, I took away from, it was like 10 years in consumer marketing and sales between Procter Gamble and Clorox. You’re launching a new product.

GTM 100

GTM Gambling B2B E-commerce 100