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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Technology. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub.

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Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners

Hubspot

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. Live Test Series Integrated Campaign. Integrated Campaign. The Scarecrow.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. 4 Dated technology. One effective way to market is through technology. With the advent of new technologies, it is now simpler than ever before to cultivate a loyal client base of repeat customers.

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Airbnb dominates in search sentiment report

Search Engine Land

For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. However, search volume can enhance sentiment, serving as an amplifier, which advertisers should consider in their strategies.

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10 top marketing podcasts for 2024

Martech

Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. The CMO Podcast Host Jim Stengel is a true marketing legend.

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