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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Technology. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers. Category Exclusion. Violent video games.

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Airbnb dominates in search sentiment report

Search Engine Land

The analysis was conducted by Captify (registration required), which collects data from over 1 billion searches on 3 million websites across 2 billion devices daily.

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Google AI Overviews: More searches, less satisfaction

Search Engine Land

I think this technology is about, oh, 300 years off.” ” That quote, from former Google Chief Technology Officer Craig Silverstein, is from 2003. It’s gambling. It didn’t take 300 years. It took just 20. The future is here. Because anytime Google changes something, you risk losing everything.

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5 Super Bowl LVIII takeaways for marketers

Martech

Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Technology brands came in second at 15%. And advertisers stepped up to get in front of these audiences. Here’s the breakdown of the rest of the field.

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Good morning: The sweet smell of … failure?

Martech

When Jim Stengel was CMO of Procter & Gamble he would visit all the marketing departments once a year (there were and are a lot of them). Technology has made it less expensive than ever to do marketing experiments. Top of the agenda was discussing failures – his own first. He wanted everyone to know that it’s ok to mess up.

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Artificial intelligence + human intelligence = success

Martech

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

4 Dated technology. One effective way to market is through technology. Staying up-to-date on the newest hardware technologies can assist your company remain ahead of the curve and up to the job of any technical problems that may confront your firm. Marketing is a bit of a gamble, so make it an informed gamble.