Martech

JULY 1, 2025

But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success.

Objectives and Key Results 94

Objectives and Key Results Campaign Government SQL 94

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

FEBRUARY 24, 2025

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. However, AI agents are disrupting how we approach marketing tasks.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Sales Hacker

NOVEMBER 26, 2019

Break Through Mediocrity: Changing the Game for Long-Term Success. The Modern Sales Mindset and How It Impacts Results. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Defusing Objections.

Gaming 127

Gaming Objectives and Key Results Sales Up-sell 127

SaaStr

JUNE 30, 2025

These tools aren’t just shiny objects — they’re the foundation of how a small team creates outsized impact. Recall AI: Our YouTube Video Summarization Game-Changer Look, we produce a TON of content at SaaStr. Game changer for content teams. My First Million pic.twitter.com/QGkjemSmcU — Jason ✨👾SaaStr.Ai✨

Objectives and Key Results 96

Objectives and Key Results GTM Niche Gaming 96

Martech

JUNE 24, 2025

Gartner, in its February 2025 GenAI research, aptly dubs these “goal-based agents” – digital strategists relentlessly pursuing specific objectives. Agentic search: Ending the tyranny of metadata For years, metadata was the ruling force of DAM, the key to unlocking images, videos and audio. This is a game-changer.

Objectives and Key Results 120

Objectives and Key Results Government Consult Strategize 120

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Objectives. Some of them good, some not so much.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. Pay too little, and you will never be able to recruit (or retain) the kind of game-changing sales talent that fuels growth. Salary or Bonus-Heavy Compensation: Which Model is Best? Inside and Outside Sales Reps.

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Objectives and Key Results Commission Appointment Lead generation 162

Search Engine Land

AUGUST 17, 2023

It can then apply its natural language processing prowess to interpret and drive insights that will take your SEO game to the next level. Where it really finds its stride is in SERP analysis – diving deep into your site’s performance in the search engine results page and sizing up the competition.

Gaming 92

Gaming Niche Objectives and Key Results SQL 92

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Varied formats: Text, videos, infographics, audio, and interactive games.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. They also offer services like SEO optimization or social media management, essential for a successful content marketing campaign.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. However, you don’t see the results you’re expecting. Another key to getting buy-in is to empower end-users to host a lunch and learn. The dashboards and reports within Salesforce are patchy at best.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Martech

FEBRUARY 10, 2025

Advanced solutions like ads.cert, the SupplyChain object and emerging device attestation for CTV are critical to closing these gaps, helping to curb bad actors and fraudulent activities. These technologies arent just incremental upgrades, theyre game changers. In 2015, ad fraud caused $4.6 billion in annual losses in the U.S.,

Objectives and Key Results 86

Objectives and Key Results Represent Education Trust 86

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Sales Pop!

OCTOBER 18, 2021

By the way, the dev team has recently designed a tool for low-volume basic cold emails, i.e. Hunter Campaigns. Using certain criteria, you can narrow your search results down to leads that are most relevant to your business. So before you even think about adding new tools, make sure you have a well-defined sales process. Prospect.io

Prospecting 242

Prospecting Price CRM Lead generation 242

Veloxy

OCTOBER 8, 2024

This blog will explore what Salesforce Inbox is, its key features, how it can enhance your workflow, its challenges, and how it compares to Veloxy. Key Features of Salesforce Inbox Salesforce Inbox is loaded with features designed to make communication smoother and boost productivity. When you consider that 68.6% Get a Demo Today.

Objectives and Key Results 130

Objectives and Key Results CRM Pipeline Teamwork 130

Hubspot

APRIL 30, 2025

While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. You show youre not only familiar with the competition, but have valuable information about their game plan as well. Like all sales efforts, monitoring and optimization are key.

Prospecting 69

Prospecting Objectives and Key Results Sales Follow-up 69

Lead Fuze

JUNE 26, 2023

But their work doesn’t stop there; they dive deep into metrics analysis to understand key performance indicators (KPIs) and use data analytics tools for informed decision making. This ensures continuous improvement in campaign effectiveness. Choosing Suitable Platforms Not all social media platforms are created equal.

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Objectives and Key Results Promote Clients Campaign 97

Search Engine Land

APRIL 8, 2024

Your content marketing goals should align with your overall business objectives. ” Once you know your goals, you can identify the key metrics to track. Key metrics to track include: Organic traffic. As a result of this content, you generate $50,000 in T-shirt sales. What do you want it to achieve? More traffic?

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Objectives and Key Results Promote Campaign Drivers/motivators 109

Sales Hacker

MARCH 25, 2021

But Terry does love a good game of golf, eating Smarties, and hanging out with his two labrador retrievers.”. Speak empathetically to their prospects and develop stronger connections as a result. But what if Peter the Programmer has been tasked with building or outsourcing software that increases the efficiency of each key department?

Objectives and Key Results 130

Objectives and Key Results Sales Growth Up-sell 130

Martech

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Leverage retargeting campaigns across social media platforms to re-engage cart abandoners. Continuously measure and refine your strategies for optimal results using A/B testing and data analytics.

Objectives and Key Results 109

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 109

ConversionXL

SEPTEMBER 9, 2021

Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. The result was over one million views, 21K likes, and 1K comments.

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Objectives and Key Results Trust Follow-up Promote 142

Salesforce

APRIL 4, 2025

Agentic marketing automation can help by doing critical work needed to get results across complex workstreams. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Delivering ROI from campaigns: The days of growth at all costs have passed.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ClickFunnels

JANUARY 1, 2023

It’s a crucial part of any marketing campaign and can make or break your success. In fact, they arrive skeptical, uncertain, and with a whole bucket-load of objections. If you made a list of all the objections someone might have when arriving on your page, you could fill in multiple pages. ” But those are just a few.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Search Engine Land

SEPTEMBER 22, 2023

I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. SUBSCRIBE See terms.

Objectives and Key Results 102

Objectives and Key Results Campaign Referrals Gaming 102

Sales Hacker

AUGUST 30, 2021

The only way to meet these expectations is to up your sales data game. That means more than simple results like “25% of leads aged 25–34 converted.” They collect the data that matches their agenda instead of objective information that sets the agenda. Neglecting to include key customer personas in your sample audience.

Objectives and Key Results 114

Objectives and Key Results E-commerce Sales Campaign 114

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Veloxy

FEBRUARY 1, 2024

Key Takeaways Sales productivity metrics like average revenue, market penetration, and conversion rate are crucial for tracking performance and identifying areas for improvement, ensuring efficient sales processes and targeted team coaching. Lead Response Time In the high-stakes game of sales, timing is everything.

Product 130

Product Quota Objectives and Key Results CRM 130

ConversionXL

JULY 3, 2019

Where are recipients falling out of the funnel, and which conversion paths are resulting in the highest customer lifetime value (CLTV)? What objections and hesitations do they present? Now it’s time to design the tests, analyze the results, and iterate based on said results. Qualitatively. Who are the recipients?

Objectives and Key Results 121

Objectives and Key Results A/B testing Construction Campaign 121

Lead Fuze

JUNE 22, 2023

The answer isn’t as straightforward as one might think because it encompasses several factors such as strategic planning across multiple platforms, budgeting for campaigns aligned with business goals, and regular evaluation of ongoing initiatives.

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Objectives and Key Results Strategic planning Campaign Engineering 88

Salesforce

APRIL 16, 2024

Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. SEO refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). But that doesn’t cut you out of the game.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Martech

MAY 1, 2024

As a result, the company improved customer engagement leading to revenue growth. Our objective is to handle the volume of communications to redirect a visitor to the correct support team, or to qualify them for a sales opportunity.” Literally, this is game-changing. There’s powerful campaign management involved.

Conversion 115

Conversion Objectives and Key Results Drivers/motivators Trust 115

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130