Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Here are five issues you should start planning for.

Government 123

Government CRM Campaign Launch 123

Martech

SEPTEMBER 26, 2024

Dealing with politics in an organization “I believe politics exists everywhere — they’re inevitable,” said Marni Puente, SVP/CMO for Fortune 500 government contractor SAIC. “So, So, it’s not so much about eliminating the politics, it’s about navigating.” And those leaders, along with the marketing leader, make up a team, too. “I

Government 109

Government Drivers/motivators Consult Trust 109

Martech

AUGUST 9, 2024

NARA has partnered with IBM to help government agencies like the EPA and IRS and cultural institutions like the Barack Obama Presidential Library in Chicago establish standards for document digitization. And if the campaign is evergreen, there must be oversight as well. In the United States, similar efforts are underway.

Territory 117

Territory Transportation Electricity Government 117

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 116

Customers A/B testing B2C Cross-sell 116

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. I firmly believe that communication governance is one of the most overlooked functions in MOps. Someone has to play the role of traffic cop or the unsubscribes will outweigh the campaign’s overall ROI.” Kim Davis, Editorial Director.

Government 98

Government Contact Campaign Customers 98

Martech

NOVEMBER 7, 2024

This is achieved using granular filters such as job titles, geographic locations and company names to ensure that only the relevant people (think buying committee ) from the target accounts are exposed to your campaigns. This introduces the need for organizational change management.

B2B 130

B2B Contract GTM CRM 130

Martech

FEBRUARY 26, 2024

government of wanting to punish it for being more successful than its competitors. SA360 is a platform for managing large search marketing campaigns across multiple search engines. Government wins, Google might no longer be the default search engine on computers, laptops and mobile devices. Google accused the U.S. antitrust law.

Government 113

Government Legal Manufacturing Contract 113

Martech

JANUARY 9, 2025

campaign creation and deployment), they can influence data quality. Is there accessible data governance for marketers and stakeholders? Could tools with easy-to-edit templates help increase email communication frequency? Enhance customer data collection Since marketers are closest to both data collection (e.g.,

Government 122

Government CRM Technology Technology 122

Martech

OCTOBER 14, 2024

Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Use insights gained from performance data to make informed adjustments to your campaigns. KPIs: Campaign open and click-through rates. Time saved on campaign execution. Sales attributed to cross-channel campaigns.

Objectives and Key Results 115

Objectives and Key Results Territory Click Through Rate CRM 115

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. However, entire platforms have become suspect to certain audiences.

Customers 125

Customers Government Healthcare Hospitality 125

Martech

JANUARY 3, 2025

Take a look at Gartner’s definition : iPaas is a suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on premises and cloud-based processes, services, applications and data within individual or across multiple organizations. But let’s not overlook iPaaS.

Government 120

Government Campaign Service Meeting 120

Martech

MARCH 13, 2025

He is also cautious about government-linked investors because the connection to Beijing could make it harder to win global adoption of DeepSeeks AI models. The tool analyzes campaign data to identify patterns that may lead to ad fatigue. This process minimizes manual effort for advertisers while ensuring campaigns remain effective.

E-commerce 102

E-commerce CTR Click Through Rate Government 102

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. This juggling act is causing frustration for internal teams, external vendors and executives alike.

Objectives and Key Results 119

Objectives and Key Results Government Strategize Launch 119

Martech

JULY 23, 2024

A year goes by and the restaurant is successful, some of those assets are re-used in a social media campaign by a new team member who isn’t aware of the agreement. Product images in your DAM should be properly named and tagged with vendor/source, campaign dates and license end dates. For products that are used on a schedule(e.g.,

Legal 116

Legal Government Promote Campaign 116

Martech

APRIL 14, 2025

Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Their involvement in management-related use cases likely reflects their role in coordinating campaigns, projects and tasks between teams and agencies. Governance and compliance (4.1%).

Territory 87

Territory Government Legal A/B testing 87

Martech

MAY 15, 2025

Enhancing data governance. That brings challenges in transparency, governance and optimization. Clear governance policies. Create governance frameworks that empower autonomous yet coordinated actions across teams. Robust governance policies. MOps teams will: Orchestrate AI-driven workflows effectively.

Government 87

Government Strategize Technology Technology 87

Sales Pop!

OCTOBER 22, 2021

There is a considerable difference between centralization in a company and government centralization. We’re not discussing centralization within a government, but only within an enterprise. In another divergence between a company and a government, the power is with the customer for a company. 4 Steps for The Future.

Government 246

Government Service Pipeline CRM 246

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Salesforce

OCTOBER 2, 2024

Increased productivity The Small Business and Entrepreneurship Council (SBE) survey reports that 76% of small business owners say AI allows them to focus on high-value tasks, such as developing new products or services or creating targeted marketing campaigns, driving increased productivity.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Martech

FEBRUARY 20, 2025

Effective AI integration requires structure to align efforts with organizational goals and governance boundaries. Dynamic governance Instead of developing static AI policies lost in the labyrinth of a corporate intranet, establish adaptive governance mechanisms. Has this type of campaign been run before?

Government 79

Government Legal Strategize Campaign 79

Martech

JANUARY 6, 2025

Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Prioritize data governance, integration and quality to ensure AI models deliver meaningful insights. Adding AI-driven solutions to already sprawling ecosystems can easily create confusion and waste.

Legal 116

Legal Government Technology Technology 116

Salesforce

AUGUST 29, 2024

A marketing agent, much like a self-driving car, can use “sensors” (real-time data) to detect changing business conditions and respond proactively (adjust pricing, launch a campaign, and so on). For example, they can’t return a list of open sales opportunities, open support tickets, or campaign results to date.

Trust 130

Trust Represent Price Government 130

Martech

JUNE 18, 2025

Marketing teams can’t execute unified campaigns. These findings suggest that many organizations invest in martech tools without first addressing foundational needs such as data architecture, governance and literacy. Establish martech governance Create a formal martech evaluation process before purchasing any new tool.

Government 69

Government Objectives and Key Results Technology Technology 69

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. In a similar case, a global SaaS company discovered through AI insights that its outbound email campaigns were underperforming compared to industry benchmarks.

GTM 104

GTM Contract Government Legal 104

Martech

FEBRUARY 10, 2025

By utilizing platforms that support decentralized governance, brands can engage customers in decision-making processes, fostering a sense of ownership and loyalty. Innovative campaigns: Marketers are increasingly using Web3 technologies to create innovative campaigns that resonate with tech-savvy audiences.

Technology 125

Technology Technology Contract Government 125

Salesforce

DECEMBER 23, 2024

They describe the directional sale of goods or services among businesses (B), consumers (C), and government agencies (G). Government-to-business (G2B) Government-to-business (G2B) interactions happen when local, state, or federal governments provide ecommerce services to businesses. Get started 6.

B2C 98

B2C Government Manufacturing Retail 98

Martech

APRIL 11, 2025

This creates a new list of high-potential prospects to use in campaigns. Journey Governance helps marketing teams work together with the correct permissions and oversight. Breeze AI analyzes lists in HubSpots Smart CRM to identify contacts who share attributes and actions similar to those of a users best customers.

Territory 100

Territory Government Account management Contact 100

Martech

MAY 22, 2025

At its core, a model context protocol is a set of rules governing how an AI model communicates with external systems, like databases, APIs or brand assets, to retrieve additional context when generating content. Governance over what data the model sees and how it’s used. What is an MCP?

Government 76

Government Territory CRM Gaming 76

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., Campaign management software helps keep stakeholders organized.

Campaign 92

Campaign Assembly Line Launch Government 92

Heinz Marketing

DECEMBER 20, 2024

Inconsistent Messaging Problem: Disjointed messaging across channels and campaigns can confuse prospects and customers. Neglecting the Customer Journey Problem: Campaigns often prioritize short-term results over nurturing long-term customer relationships. Solution: Map the customer journey and design campaigns to engage at every stage.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Martech

SEPTEMBER 23, 2024

It encourages rapid innovation and adoption but also poses compliance and governance risks. This allows for consistent governance, streamlined processes and a unified strategy. Instead, they focus on delivering the right solution to meet customer needs. However, distributing concepts into the organization can also lead to bottlenecks.

Minimum Viable Product 66

Minimum Viable Product Legal Government Technology 66

Martech

APRIL 3, 2025

However, this was also a time when advertisers started to look more closely at performance-based campaigns, leading to cuts in broad brand campaigns in favor of strategies that allowed for optimization. Auto ad spending fell 7%, and retail ads dropped by 5%. What impact will tariffs have on retail and advertising in 2025?

Retail 119

Retail Government Territory Price 119

Martech

MAY 14, 2025

” And that’s not surprising.

Launch 98

Launch Government Pipeline Campaign 98

Martech

DECEMBER 18, 2023

Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. How did your integration effort help the last marketing campaign? Data governance is the data police — why do we need it? Having success stories is also essential.

Government 144

Government Campaign Strategize Start-ups 144

Martech

APRIL 22, 2025

Together, we provided actionable insights on evolving ABM strategies based on data governance, precision targeting, collaboration and measuring success. The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy.

Cross-sell 94

Cross-sell Government B2B Pipeline 94

Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. While many recognize AIs potential, they face greater internal pressure to prove ROI and navigate data governance challenges. Brands, however, remain cautious.

Government 76

Government B2C Strategize Campaign 76

Martech

JUNE 2, 2025

To make matters worse, 70% of marketers acknowledged that “measuring ROI on marketing activities and campaigns” posed a moderate or significant challenge. Understanding unit costs for optimization Today’s high costs partially stem from the manual crafting of campaigns, which hinders growth.

Contract 95

Contract Campaign Price Drivers/motivators 95