Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

Healthcare 105

Healthcare B2B Technology Technology 105

Heinz Marketing

JANUARY 23, 2023

My colleague Mina recently wrote a post on trends specific to the Healthcare industry and identified that more companies are moving creative studios in-house. After completing these two steps, you should be ready to develop your healthcare content strategy. How to create a content strategy?

Healthcare 105

Healthcare Clients Start-ups Consult 105

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Search Engine Land

SEPTEMBER 12, 2024

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology.

Launch 90

Launch Healthcare Finance Technology 90

Search Engine Land

SEPTEMBER 4, 2024

This article explores the growing trend of budget cuts in paid search advertising and provides practical strategies to make your campaigns more efficient, backed by real-life examples. Contextualize performance: Analyze market trends and competitor moves to optimize your campaigns.

Retail 74

Retail Healthcare Strategize Campaign 74

Salesforce

SEPTEMBER 30, 2021

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Create an outreach campaign targeting new providers based on the gaps you identified. With automated email campaigns that include personalized journeys, you can engage providers and follow up on leads.

Healthcare 98

Healthcare Contract Networking Negotiate 98

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. We were so used to going to market with campaigns that were designed based on the way they were organized internally.

Healthcare 116

Healthcare Campaign Trust Go To Market 116

Martech

SEPTEMBER 16, 2024

Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. MMPs provide insights into user acquisition, engagement, and retention by attributing app installs and in-app actions to specific marketing channels and campaigns.

Healthcare 70

Healthcare A/B testing Appointment Campaign 70

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. The post Modernizing healthcare marketing with agility: How Premier got started appeared first on MarTech. With agile, we can pivot easily,” says Kalpin.

Healthcare 109

Healthcare Hospitality Teamwork Strategize 109

Hubspot

APRIL 3, 2015

Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this? Why am I telling you this? 1) Give Your Organization a Voice.

Healthcare 78

Healthcare Hospitality Campaign B2B 78

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

Hubspot

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.

Closing 85

Closing Quota Healthcare Tradeshows 85

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation. For example, use AI tools to: Personalize email marketing campaigns. Tools like Copy.ai

Transportation 98

Transportation Education Angle Healthcare 98

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. The expectations can be overwhelming.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Highspot

MAY 18, 2025

For example, a company might target 10 large healthcare clients with tailored ABM programs rather than 1,000 small leads across industry sectors. Industry and vertical: Focus on industries where your solutions have proven results, like technology, healthcare, or financial services. What is sales enablement?

Healthcare 52

Healthcare Objectives and Key Results Finance Sales 52

Heinz Marketing

AUGUST 9, 2022

It is a challenge to engage with a complex buying committee in the crowded healthcare industry—even when your offering is the category leader. The marketing team uses the original ABM program as a template for campaigns across multiple industry channels. . Since partnering with Heinz Marketing, Vera Whole Health reported that: .

Healthcare 69

Healthcare Consult Pipeline Campaign 69

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Sales Pop!

MARCH 29, 2022

Ampliz is an APAC , B2B and healthcare data intelligence platform powered by Contextual Intelligence. Ace your ABM campaigns with Social data of key decision-makers. They analyze the data received and suggest the best option that will work for your marketing campaign. Top Lead Generation Services.

Lead generation 236

Lead generation Price B2B Healthcare 236

Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Dig deeper: Email automation tools for the savvy marketer Start with your marketing funnel I still find foundational tools like a marketing funnel are a great starting point for any campaign.

Healthcare 77

Healthcare Customers Campaign B2B 77

Highspot

JUNE 8, 2025

Deliver data-driven personalization Want to speak directly to a healthcare buyer or a fintech startup founder? Marketing teams use it to repurpose successful campaigns into new formats. Creating campaign landing pages with pre-approved branding, CTAs, and dynamic content blocks.

Territory 52

Territory Healthcare Drivers/motivators Pitch 52

Salesforce

FEBRUARY 13, 2025

But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. 5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives Frustrated by Personalization Challenges? As marketers, we know that personalization isnt a nice to have anymore. Its a must.

SQL 115

SQL Healthcare Growth CRM 115

Hubspot

AUGUST 19, 2016

We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. These campaigns can take an integrated approach.

Campaign 78

Campaign Healthcare Represent Promote 78

Martech

MARCH 18, 2025

Marketers can then use this data to identify high-quality calls, optimize ad bids or modify campaign messaging. This data can build personas or lookalike audiences for new campaigns. Call analytics platforms connect calls to their sources, such as search keywords, social display ads or web pages. Most vendors comply with GDPR and U.S.

Healthcare 91

Healthcare Campaign CRM Conversion 91

Salesforce

SEPTEMBER 10, 2024

They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. It’s a tall order.

B2B 59

B2B Healthcare Relationship Management Campaign 59

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. campaign, device and keyword.

Campaign 78

Campaign B2B A/B testing Healthcare 78

Hubspot

DECEMBER 4, 2015

However, there are loads of different ways to measure success in digital marketing, and success looks different from industry to industry—particularly in the healthcare industry. If you’re in healthcare, the majority of your marketing efforts are likely focused on gaining and keeping new patients. 7) Overall Campaign Evaluation.

Healthcare 53

Healthcare Appointment Campaign Contact 53

Salesforce

FEBRUARY 14, 2025

See how businesses are using hyper-personalization the right way: Retail : A clothing brand recommends a winter coat to a customer based on their purchase history, recent browsing habits, and an upcoming cold front hitting their city Entertainment : A media company uses machine learning and customer segmentation to serve relevant ads and content that (..)

A/B testing 98

A/B testing CTR Healthcare Click Through Rate 98

Hubspot

OCTOBER 13, 2016

According to the 2014 Digital Giving Index, over 30% of giving occurs at the end of the year, meaning that it’s absolutely necessary for organizations of every shape, size, and mission to schedule fundraising campaigns to capture those dollars. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign.

Campaign 78

Campaign Healthcare Promote Follow-up 78

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services? “Boost your home healthcare agency’s growth with digital marketing.

Healthcare 52

Healthcare Referrals Hospitality Education 52

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.

Healthcare 123

Healthcare Drivers/motivators Consult Promote 123

Highspot

MAY 15, 2025

This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. What do customer data platforms (CDPs) do? Orchestration.

Customers 138

Customers Healthcare Campaign B2C 138

Salesforce

NOVEMBER 11, 2024

Imagine seeing which products are trending or knowing which marketing campaigns work best. Healthcare AI tools : Health and Life Sciences AI assistants help with scheduling, patient follow-ups, and collecting feedback, freeing up your team to focus on patient care. 71% of SMB marketing teams use AI to turn data into action.

Real Estate 105

Real Estate CRM Hospitality Retail 105

SaaStr

OCTOBER 16, 2023

Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. Benefits: Profit sharing Strong healthcare VIP team trips to Coachella, Reinvent, Europe for SaaStr Europa, and more Gym, health and team lunch stipends each month Location: U.S. We’re hiring at SaaStr!!

Healthcare 116

Healthcare Campaign Growth Meeting 116

Martech

DECEMBER 22, 2021

Imperceptibly, perhaps, at the level of day-to-day operations and campaigns, but discernibly at a more strategic level. Then there will be the verticals, specializing in transport or healthcare or education. Next generation campaign management. It’s like campaign management 3.0.” They’re moving.

Healthcare 127

Healthcare Transportation Campaign CRM 127

Martech

JANUARY 30, 2024

Businesses, including those in healthcare, collect all kinds of data. The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns. HIPAA enters when a certain class of data is at play. When consumers trust a brand, they are more willing to share data.

Trust 128

Trust Customers Healthcare Teamwork 128

Search Engine Land

MARCH 13, 2023

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. Healthcare providers can create targeted ads based on location, demographics, and search keywords. Audience network. Microsoft Dynamics 365.

Healthcare 81

Healthcare Hospitality Networking Campaign 81