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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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5 steps to ensure business goals lead your martech strategy

Martech

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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A co-pilot approach to genAI (with prompt examples)

Martech

It assists them in creating high-quality content. These directors want to use AI to improve business results. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. However, the key to success lies in how you communicate with your AI co-pilot.

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13 HubSpot updates from December to kickstart your 2025

Martech

Updates managers will love Stay ahead with email digests for high-intent website visitors. Compare campaigns with more customization and easy exports. Control who can create CRM objects with new create permissions. This data empowers you to optimize sales strategies and allocate resources to the most impactful activities.

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How more tools and tactics hurt marketing performance

Martech

This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns. Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. But more doesn’t always mean better.

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The Ultimate Guide to Conversation Intelligence: How AI Improves Sales Success

RingDNA

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?