Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 123

A/B testing Engineering Launch Drivers/motivators 123

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 124

Finance Trust Market share Strategize 124

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Google Advertises Chrome … On Bing! ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 128

Negotiate Launch Electricity Networking 128

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

A/B testing 75

A/B testing Engineering Launch Drivers/motivators 75

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2011: Android OS achieved a 25.8%

Engineering 94

Engineering Campaign Promote Represent 94

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.

Engineering 96

Engineering Campaign Launch Represent 96

Hubspot

APRIL 14, 2021

Strategic marketing ensures that your marketing campaigns are well-planned, effective, and shown to the right people. Essentially, strategic marketing is the act of uncovering the information you’ll need to create an effective marketing plan and execute successful campaigns. Implementation Phase.

Strategize 101

Strategize Price CRM Promote 101

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 94

Commission Objectives and Key Results SQL A/B testing 94

Search Engine Land

FEBRUARY 2, 2023

Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 96

Real Estate Retail Engineering Campaign 96

Hubspot

AUGUST 27, 2020

If you’re wondering how often to calculate market penetration, a good rule of thumb is to calculate it after every marketing and sales campaign you run. This will highlight any changes in penetration — and, as a result, you’ll also have a better idea of the success of your campaign(s). Understanding Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

Search Engine Land

MARCH 9, 2023

comScore Search Share For February: Bing Grows (Yet Slows) And Yahoo Declines Again 2010: Google regained some share “lost” in January and Bing’s gains continued, albeit at a somewhat slowing pace. SEMPO Report Cuts Search Ads Forecast 2009: Search marketing spending would increase only 9% to $14.7

E-commerce 95

E-commerce Territory Engineering Networking 95

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 77

Campaign Entertainment Sports Promote 77

ClickFunnels

JUNE 24, 2021

Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. This campaign had a 56% open rate and a 9% positive reply rate. Here’s the Value Ladder sales funnel that we used for Russell’s “DotCom Secrets” book launch ( click here to get a free copy ). And launch your funnel! …in

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Hubspot

JUNE 26, 2019

It’s focused on the steps people take to purchase your product so product marketers can build campaigns to support this work. Product marketing is about understanding a specific product’s audience on a deep level and developing that product’s positioning and messaging to appeal to that audience. Launch your product.

Product 101

Product Electricity Launch Price 101

The 5% Institute

MAY 26, 2023

Go-to-market strategies encompass a range of activities aimed at bringing a product or service to market successfully. These strategies include market research, customer segmentation, value proposition development, pricing, distribution channel selection, marketing campaigns, sales enablement , and customer relationship management.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Lead Fuze

JUNE 27, 2023

Further, we’ll shed light on what exactly an influencer marketing agency does – from managing influencer campaigns to tracking campaign performance using software ecosystems. Collaboration Strategies Brands use unique UTM links or promo codes to track the success of influencer marketing campaigns.

Negotiate 52

Negotiate Contract Campaign Contact 52

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Hubspot

NOVEMBER 28, 2017

1) Guerilla Marketing Without Due Diligence. In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. In October 2010, Gap launched a new logo in an attempt to be more modern. 2) Tone Deaf Tweets.

Transportation 78

Transportation Launch Price Campaign 78

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. What is a chief marketing officer (CMO)?

Non-Profits 121

Non-Profits E-commerce Strategize Consult 121

ConversionXL

SEPTEMBER 10, 2018

You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth. As soon as the campaign is done, they’re onto the next one, reinvesting more time and money to generate a limited return. This negatively impacts growth.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Highspot

FEBRUARY 25, 2024

Promote Cross-Functional Collaboration By acting as a central hub that connects different departments, sales ops ensures that the sales strategy is well-coordinated with other business units.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Hubspot

MARCH 18, 2016

They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). 6 Examples of Flawless Comeback Campaigns. In 1917, Converse launched the first mass-produced basketball sneaker: the All Star. of the market share. 1) Converse.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

SEPTEMBER 12, 2016

To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Users were then asked to share the snap, "adopt" an animal, and donate to the WWF through SMS.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Partners in Excellence

AUGUST 16, 2015

They want to talk about their latest greatest products, the promotion they have going on. Their share prices are declining, their revenues or profits are in freefall, their market share is declining. Maybe they’ve missed on new product releases or launches, maybe they aren’t launching new products.

Prospecting 93

Prospecting Pitch Campaign Appointment 93

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

SEPTEMBER 19, 2018

Who would become promoters of it? By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 76

Networking Gaming Campaign Retail 76

ConversionXL

OCTOBER 7, 2021

It also gives you a product to market. Product lifecycle marketing in the development stage. With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Your marketing strategy should be focused on building brand awareness. Introduction. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Hubspot

AUGUST 4, 2020

We've compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Partner companies typically collaborate on promotional efforts for a co-branded offer. How does co-marketing work? Co-Marketing Shared Landing Page.

Campaign 101

Campaign Promote Legal Pitch 101

Hubspot

JULY 24, 2012

And your job's not over after just one yes -- it takes several progressive "yeses" in order to move someone down your sales and marketing funnel. In March 2004, Google launched a private beta of their free email service, Gmail. The Secret to Irresistible Marketing Offers. So how do you persuade more people to say "yes"?

Technique 66

Technique Launch Promote Construction 66

Hubspot

MAY 15, 2012

As the Boston Globe highlighted eloquently on our behalf to announce today's launch of HubSpot's new email tools , email marketing is not dead! But over the years, some less than savory email marketing behaviors by brands -- whether they knew better or not -- have soured many recipients to the email messages filling up their inboxes.

Referrals 78

Referrals Click Through Rate Construction Campaign 78