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Postie launches CRM Optimization for direct mail

Martech

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Continuous learning from campaign performances to optimize ad spend. Why we care. Direct mail? Yes, really.

CRM 58
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Launching a loyalty program: Best of the MarTechBot

Martech

Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? What technologies and actions are necessary to launch and maintain a customer loyalty program? Customer relationship management (CRM) system. Loyalty management platform. Marketing automation platform.

Launch 87
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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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Google Ads rolls out new tool for centralized access to all first-party data

Search Engine Land

With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. Prioritizing first-party data is crucial for optimizing and measuring campaign success. Launch date. Why we care.

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How To Get Started With Email Segmentation

Salesforce

This means you can send them exclusive access to sales, early product launches, or special discounts. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Back to top ) Become the email marketing GOAT Tired of your email campaigns not delivering results?

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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Creating A Sales Prospecting Process That Works

ClickFunnels

1 Choose Customer Relationship Management (CRM) Software. That’s why you should start by choosing a customer relationship management (CRM) software that meets your company’s needs best. Its customer relationship management functionality allows you to keep track of your entire sales pipeline. Salesforce.