Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 113

Campaign Niche Territory Construction 113

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 64

Go To Market Objectives and Key Results A/B testing Territory 64

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 76

Campaign Launch Gambling Territory 76

Martech

APRIL 11, 2025

Dig deeper: How to use HubSpot to improve your webinar strategy New features for HubSpot Marketing Hub Enterprise Thursdays HubSpot Spotlight marked the companys first in-person product launch outside its annual Inbound conference. This creates a new list of high-potential prospects to use in campaigns.

Territory 86

Territory Government Account management Contact 86

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 110

Campaign E-commerce Objectives and Key Results Profit margin 110

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. Image: Hot Topic. Dig deeper: What’s hot in the metaverse for consumers?

Launch 102

Launch E-commerce Retail Gaming 102

Salesforce

MARCH 22, 2022

But in a world where technology, campaigns, and teams are getting more complex, driving global marketing collaboration can be challenging. With marketing teams spread worldwide, it’s crucial to ensure everyone is aligned to build global marketing campaigns and projects efficiently. The regional teams. The external teams.

Launch 98

Launch Territory Trust Campaign 98

Salesforce

JANUARY 9, 2025

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

Closing 98

Closing Represent Territory Lead generation 98

Sales Hacker

NOVEMBER 4, 2020

If you’re thinking about launching a team outside of the US or outside of your HQ country, I hope you can learn from my failures and successes here, and if not, hopefully, you can enjoy a good laugh or two on me! And office culture is invaluable as a new sales team in a new region. It has to be organic. Your Year 1 Focus.

Territory 126

Territory Launch Sales Up-sell 126

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Internal Product Launch Email. Here's an outline of an internal product launch email. What is it?

Launch 101

Launch Product Contact Follow-up 101

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

Campaign 88

Campaign Gambling Territory Promote 88

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Break down your data into segments (territory, region, salesperson, industry, etc.) That’s great and exciting.

Territory 128

Territory CRM Manufacturing Clients 128

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Brands will be able to mix and match the different in-store ad offerings and run campaigns across different formats at the same time. Why we care. Get the daily newsletter search marketers rely on.

Launch 83

Launch Territory Retail Campaign 83

Hubspot

MARCH 12, 2015

Here are ten brands that have leveraged user generated content in the past to help inspire your own campaigns: 10 Examples of Excellent User Generated Campaigns. Angela Ahrendts took over as CEO in 2006 and decided to launch a user generated content strategy as part of her goal of changing the company’s aging brand. 1) Burberry.

Campaign 78

Campaign Legal Manufacturing Promote 78

Hubspot

MAY 23, 2012

This post is not to debate the efficiency of Facebook ads ( I did that last week ), but rather to show new users how to set up Facebook ads, and current users how to improve their existing ad campaigns by highlighting some of the nuances in the setup process. Select the geographical region in which you want your ad to run.

Campaign 78

Campaign Territory Promote Launch 78

Search Engine Land

MARCH 7, 2024

The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. This label helps you run ads showing products from all these feeds to potential customers in those markets through a targeted shopping campaign. What are Feed Labels? How it works.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

Search Engine Land

SEPTEMBER 5, 2023

Depending on user adoption, this could significantly affect brand reach and campaign performance. Under the new regulations, more onus is being put on large platforms that have more than 45 million regional users, such as Google and Meta, to: Create a safer digital space. Why we care. Establish a level playing field for businesses.

Territory 132

Territory Launch Campaign Engineering 132

Heinz Marketing

MARCH 6, 2024

How do campaigns and marketing programs get produced and launched? The purpose is to outline campaign goals, target audience, budget, timelines, and key performance indicators (KPIs). Ideation Sessions : Conduct separate ideation sessions within the planner groups to brainstorm campaign themes and strategies.

Objectives and Key Results 119

Objectives and Key Results Territory Launch Campaign 119

Martech

MAY 26, 2022

Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. About 38.5%

Territory 115

Territory Launch Education Promote 115

Hubspot

OCTOBER 26, 2020

Its distance from other English-speaking regions like America and Europe can make it challenging for marketers to spread brand awareness globally. Ultimately, to gain even regional awareness, Australian brands must build competitive and innovative marketing strategies to stand out and grab attention from audiences.

Territory 101

Territory Campaign Launch Objectives and Key Results 101

Martech

NOVEMBER 30, 2021

We’re talking about SMS for some regions of the world. There are many ways brands can expand their value offerings in digital campaigns. Sign up for SMS reminders and get $10 off; Download the mobile app and get free shipping; and Sign up for an email and reserve your place in line for a new product launch. ” said Maedge.

Customers 136

Customers Territory Campaign Presentation 136

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. The two people behind this project were kind enough to share their campaign journey with us. Q: How long did it take you to set up your campaign? Q: Why did you create RingSafe?

Campaign 78

Campaign Commission Angle Follow-up 78

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. It also has campaign metrics, faster creative launch and instant error validation. 6% still don’t know what AI is.

Territory 105

Territory Launch Campaign Represent 105

Hubspot

DECEMBER 14, 2015

Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well. They create campaigns that delight customers. The ad garnered 33.5

Campaign 78

Campaign Retail Territory Gaming 78

Martech

SEPTEMBER 28, 2023

based marketers are less likely to adopt AI than those in other regions. DreamHost has launched an AI-powered business name generator. Only 23.2% Only 26.7% based, and 14% of Singapore-based marketers, said they have been using AI tools in the last three years. This compares to 54.5% of those based in Australia and 45.3% in the U.K.

Territory 129

Territory Consult Launch Technology 129

Salesforce

APRIL 7, 2022

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Will the item price be the same across regions?

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Search Engine Land

MARCH 16, 2023

Running SEO campaigns involves many moving parts. Each business unit and locality is responsible for developing its marketing strategy and executing marketing campaigns in this approach. The argument is often made by marketing leaders that regions / business units know better what they need. ” She makes a great point.

Territory 91

Territory Campaign Launch Clients 91

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Customers 121

Customers Cold Call Territory Launch 121

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. million views. “We

Meeting 119

Meeting Customers Cold Call Territory 119

Highspot

APRIL 20, 2025

For example, use microlearning for: Product launches: Quick video showcasing a new feature’s value in a particular industry for an upcoming launch. Review the gaps in sales calls, win/loss data, and campaign results. Imagine your sales team needs to master a new product’s differentiators before a big launch.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Hubspot

JUNE 18, 2012

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Including Negative Keywords.

Campaign 78

Campaign CTR Networking Click Through Rate 78

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

MAY 30, 2024

Launch Cart’s LaunchAds.ai streamlines and enhances advertising campaigns across major digital platforms, including Facebook, Instagram, Google, YouTube, Snapchat, LinkedIn, Spotify, and TikTok. It is designed to automate ad creation, optimize ad performance, and provide comprehensive insights to digital marketers.

Cross-sell 110

Cross-sell Territory Price Launch 110

Martech

JULY 5, 2022

I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Your objective is not to personalize your email campaigns and lifecycle messages. As email marketers, we know we need to personalize the messages we send to subscribers and customers.

Objectives and Key Results 123

Objectives and Key Results Campaign Territory Launch 123

Martech

JULY 15, 2021

During the pandemic, we had a successful campaign where we were offering card members and prospects home furnishing discounts.”. Yelp launches new platform: Yelp Audiences . This is part of its ongoing pivot to serve national and regional businesses at the local level. Read more here. Why we care.

Referrals 108

Referrals Territory Retail Price 108

Hubspot

FEBRUARY 8, 2021

Plus, we'll explore examples to inspire your first micromarketing campaign. Sure, your first micromarketing campaign is unlikely to reach the same number of individuals as a Super Bowl Ad. There may only be a small number of potential customers in your region or industry. Coke creates a "Share a Coke" campaign.

Territory 101

Territory Campaign Niche Pitch 101