Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Marketing should not be a support function measured solely by campaign metrics.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Martech

SEPTEMBER 20, 2024

This results in what I would call “random acts of AI.” To avoid random acts of AI, decide which processes are most important to your content strategy. Which processes are ripe for efficiency improvements? Examine each process and redesign it for optimal efficiency. Dig deeper: How does AI fit into marketing campaigns?

Profit margin 131

Profit margin Objectives and Key Results Strategize Legal 131

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Process performance measures. What type of data does your organization gather?

Objectives and Key Results 114

Objectives and Key Results Strategize Follow-up Technology 114

Martech

AUGUST 8, 2024

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items.

E-commerce 122

E-commerce Objectives and Key Results Hospitality Strategic planning 122

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Use insights gained from performance data to make informed adjustments to your campaigns.

Objectives and Key Results 116

Objectives and Key Results Territory Click Through Rate CRM 116

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction. Fostering a culture that values prompt and decisive action is key.

Objectives and Key Results 120

Objectives and Key Results Government Launch Strategize 120

Martech

APRIL 11, 2025

gives marketers faster and more efficient tools for planning, creating and executing campaigns. Users can plan a campaign, design the graphics, write the accompanying document and create a landing page within one Canva project. Key features include: Magic Insights automatically scans data to identify notable patterns and takeaways.

Campaign 73

Campaign Objectives and Key Results Launch Trust 73

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually. Processing.

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Martech

NOVEMBER 8, 2024

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Buying committee exploration: Are your marketing campaigns targeting the right people? Budget allocation.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Gaps in expertise can lead to ineffective campaigns and wasted resources.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

OCTOBER 29, 2024

Biological evolution uses essentially the same process to deliver its inventive abundance, and biomimicry is increasingly a source of inspiration for designers. Here is the creative process in a nutshell. Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This process involves analyzing key metrics and using what methods work best for you.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 7, 2024

In this decision process, consider selecting an area where you have low perceived risk and high perceived value. This is its key strength: effectiveness. For instance, do they make your marketing campaigns more targeted and impactful or merely expedite the process without adding substantial value? Processing.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Martech

JULY 29, 2024

This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? Processing. Here’s how this relationship typically works: 1.

Objectives and Key Results 121

Objectives and Key Results Customer Relationship Management Technology Technology 121

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Processing. Email: Business email address Sign me up!

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This helps players achieve objectives consistently, even when team members change. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Search Engine Land

AUGUST 12, 2024

It requires a deep understanding of the auction process and taking full responsibility for identifying which signals are important to the brand. Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. Processing.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Search Engine Land

JULY 25, 2024

In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. Processing. See terms.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. How to create a sales prospecting process that works? How To Create a Sales Prospecting Process That Works Go Beyond Sales Prospecting: The Value Ladder Sales Funnel Want Russell To Teach You How To Build Your First Sales Funnel?

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Martech

FEBRUARY 20, 2025

The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” Why are CRM systems so dated?

Objectives and Key Results 106

Objectives and Key Results B2B CRM Campaign 106

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Processing.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

PandaDoc

JUNE 2, 2025

They shape those needs by reframing perspectives, taking control of the sales process, challenging customers to look past outdated assumptions, and help buyers see problems in a new light. How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control.

Process 52

Process Objectives and Key Results Sales Angle 52

Search Engine Land

SEPTEMBER 4, 2024

AI chatbot tools can streamline this process, swiftly handling lists of 1000s of keywords. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Automated reporting Generative AI can automate the creation of performance reports, highlighting key metrics and insights.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Search Engine Land

AUGUST 8, 2024

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Processing. Strong creative that resonates with your ICP and their journey.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. Prioritize and track the right tasks with precision to drive strategic focus There is often too much to do and insufficient time to complete everything, which can result in reactive, instead of proactive, decision-making in marketing.

Objectives and Key Results 114

Objectives and Key Results Campaign Strategize Manufacturing 114

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life.

Objectives and Key Results 67

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 67

Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. These directors want to use AI to improve business results. However, the key to success lies in how you communicate with your AI co-pilot.

Angle 131

Angle Objectives and Key Results Education Strategize 131