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AI-powered martech news and releases: August 8

Martech

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. The user can then add any missing items.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Pilot Programs : Test the waters with small-scale campaigns.

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AI agents offer a glimpse into a potentially simplified future

Martech

The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. However, AI agents are disrupting how we approach marketing tasks.

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How To Elevate Your Business With Video Marketing

Sales Pop!

Define Your Goals Before you start the video production process, it is crucial to thoroughly define your goals and objectives for your video marketing campaign. By clearly identifying your goals, you will be able to create video content that is tailored to your specific objectives.

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Strategic vs. Tactical Planning: The What, When, and Why

Hubspot

Your online job search will become less tedious and disheartening if you have a clear set of objectives to follow. While you might get more search results for " sales manager ", you'll find jobs that are a better fit for you if you clarify by searching for " senior sales manager - medical devices. ". Strategic vs. Tactical Planning.

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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Tracking Progress With Google Analytics Google Analytics is your go-to tool for monitoring traffic sources, user behavior, conversion rates, and other key performance indicators (KPIs). Data-Driven Decisions: Make informed decisions based on real-time data from integrated applications, ensuring optimal results for clients’ campaigns.