Martech

AUGUST 15, 2024

Today, separate pieces of software typically automate discrete parts of the marketing pipeline. Moving towards more automation: Low code, no code Many marketers already automate parts of their marketing pipeline through the likes of automated email systems, where a trigger sets off a series of activities such as a drip campaign.

Pipeline 126

Pipeline Follow-up Technology Technology 126

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. Whether you’re driving awareness, generating leads, or accelerating pipeline, the right plan can make or break your outcomes. Whats the real goal of your campaign? Short-term pushes (e.g.,

Campaign 64

Campaign CTR SQL A/B testing 64

ClickFunnels

JUNE 10, 2025

Email Campaign Automation 2. Funnel-building sales software automates the process of turning potential customers into paying ones, making the journey through your sales pipeline smoother and more efficient. Pre-built Templates Using pre-made templates for sales funnels and campaigns can save you time. Funnel Blueprint 3.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Martech

DECEMBER 2, 2024

A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. The result?

GTM 127

GTM Drivers/motivators Pipeline B2B 127

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. How do historical campaign trends inform future strategies? How can we optimize in-flight, not after the fact?

Retail 124

Retail Campaign Technology Technology 124

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Salesforce

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? The real challenge is using that data to optimize campaigns when it matters most. But without clear insights, optimizing campaign spend and understanding channel effectiveness becomes impossible.

Campaign 100

Campaign Pipeline Trust Retail 100

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Heinz Marketing

JULY 22, 2021

As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Or maybe you haven’t seen the results you hoped for from your campaign efforts? When you think about creating a whole new campaign from scratch, you might feel a little overwhelmed. Step 3: Create a Campaign Theme.

Campaign 137

Campaign Construction Pipeline Start-ups 137

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. Let’s say you discover 100 people are filling out a form you’ve identified as a key conversion point for a lead generation campaign.

Customer Relationship Management 128

Customer Relationship Management Campaign Relationship Management Lead generation 128

Martech

NOVEMBER 19, 2024

Automate LinkedIn connections with PhantomBuster If your team is running large outreach campaigns, like post-webinar follow-ups, PhantomBuster can automate LinkedIn connection requests at scale. This is perfect for teams who want to see LinkedIn’s impact on their pipeline and fine-tune outreach efforts based on what’s working.

CRM 129

CRM Contact Pipeline Follow-up 129

Martech

SEPTEMBER 5, 2024

For advertisers, the Campaign Manager streamlines campaign creation, allowing tailored bids and optimization with dynamic pacing, suggested bids, and real-time reporting. For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management.

Retail 112

Retail Gaming Campaign Engineering 112

Martech

JANUARY 14, 2025

Running scattershot campaigns instead of focusing on what truly works. That annual trade show that eats 20% of your budget but generates zero pipeline? The “brand awareness” campaigns with no connection to revenue? Every dollar gets measured against pipeline and revenue impact. Streamlined.

Pipeline 128

Pipeline Contract Campaign Growth 128

Martech

SEPTEMBER 6, 2024

This automation ensures timely, relevant outreach (assuming you keep your CRM organized ), helping to build a more qualified sales pipeline with minimal manual effort. How it helps you With mobile devices becoming the primary platform for viewing email campaigns, this update is essential for improving the recipient experience.

User Experience 117

User Experience Contact Campaign CRM 117

Martech

OCTOBER 21, 2024

Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. The result: instead of scrambling to find speakers two months out, they had a pipeline of engaged customers ready to share their stories, creating a continuous content engine for the year. And field sales?

Strategize 119

Strategize Angle Territory Sports 119

Martech

NOVEMBER 6, 2024

Get instant pipeline insights with the mobile lead summary widget. How it helps you This update improves the mobile prospecting experience by giving sales reps a quick overview of their pipeline and highlighting the number of leads at each stage. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Sales Pop!

MARCH 11, 2023

Pipeliner is the only CRM solution to allow a company complete flexibility in adapting its sales process to CRM and to allow a company’s sales process to be rendered in seven different completely visual views. Sales step activities can be applied to any of the pipelines you have set up within CRM.

CRM 130

CRM Pipeline Process Sales 130

Veloxy

AUGUST 10, 2021

5: Simplifying Pipeline Management. Thanks to machine learning and AI, teams can cut down the admin time spend by AEs and SDRs on managing pipelines. Read more on How Technology Helps in Pipeline Management. These deliver the right message at the right time to particular users as part of a marketing campaign.

Process 328

Process Sales Technique Cross-sell 328

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Even though Vendor 2 shows more visits, there is less engagement and much less influence on pipeline and opportunities. Take away the “head-scratching.”

B2B 117

B2B Launch Pipeline Technology 117

Sales Pop!

APRIL 10, 2022

Because of the sheer number of features we are regularly releasing (more than any other vendor in our space), we haven’t had the chance to spotlight two very powerful new features that came out with the last Pipeliner CRM release. The more that Pipeliner provides flexibility, the more we provide potential preferences for users.

Pipeline 245

Pipeline CRM Account management Contact 245

Heinz Marketing

MARCH 20, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. A benchmark study on predictable pipeline scores clarifies that there isn’t a lack of resources. The reality? It’s a lack of structure.

Pipeline 64

Pipeline Process Commission Sales 64

Veloxy

FEBRUARY 12, 2025

I built Veloxy to work alongside platforms like this, and I’ve watched Outreach help sales teams build qualified pipelines that turn into actual revenue. Teams that use ZoomInfo’s AI assistant, Copilot, achieve 23% larger pipelines. The platform shows detailed pipeline opportunities and sales performance metrics.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. They could be the 10 biggest or most important (based on pipeline value) accounts. Did you know that you have your own intent data? You don’t need to buy it. You just know where and how to look for it.

B2B 136

B2B Cross-sell Drivers/motivators Pipeline 136

Martech

NOVEMBER 8, 2024

Buying committee exploration: Are your marketing campaigns targeting the right people? Your CRM should include who is involved in sales and pipeline activities. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

Martech

JULY 16, 2024

This involves setting specific, measurable, achievable, relevant and time-bound (SMART) goals for every campaign and activity. Tailoring metrics to specific marketing activities ensures that the unique goals of each campaign are accurately measured. MOFU activities are the hardest to develop metrics for.

Finance 126

Finance Non-Profits Click Through Rate Strategize 126

Heinz Marketing

JUNE 5, 2025

Use stage-specific KPIs: engagement and reach for awareness, influence pipeline for consideration, conversion rates, and deal velocity for decision. How do we use the buyer’s journey to improve campaign planning? Each campaign should serve a purpose for a specific stage and be designed to move buyers forward.

B2B 67

B2B Pipeline Campaign Sales 67

Sales Pop!

SEPTEMBER 20, 2021

It is important that the marketing campaign includes a complete development of the portal and uses all its tools. Pipeliner CRM – an innovative approach to the sales organization. What is Managed Selling from Pipeliner CRM. But in Pipeliner CRM is not just a distributed array of data, it is their ready-made decryption.

CRM 237

CRM Pipeline Sales Campaign 237

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Launch 114

Launch Technology Technology Campaign 114

Search Engine Land

FEBRUARY 14, 2024

Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle. Manual CPC Manual cost-per-click (CPC) bidding is not really a place that I believe most campaigns want to stay, but it has two clear uses. See terms.

Campaign 124

Campaign Objectives and Key Results Profit margin Lead generation 124

Veloxy

JANUARY 7, 2025

These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world. Automation keeps deals flowing through the sales pipeline more quickly by taking care of repetitive tasks.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JUNE 12, 2025

Unfortunately, the cost of that decision shows up in pipeline gaps, missed revenue targets and stalled growth. GTM execution and the rise of account-based strategies are not just about sales enablement and running siloed campaigns. It rarely pays off and is certainly not a sustainable pipeline strategy. Campaigns go ignored.

GTM 78

GTM Gambling Pipeline Strategize 78

Salesforce

JANUARY 9, 2025

Sales acceleration is a collection of strategies using automated tools and workflows to help sales representatives move leads through the end-to-end sales pipeline faster, engage with customers more effectively, and close more deals in less time. It works by optimizing various factors across the sales pipeline.

Closing 98

Closing Represent Territory Lead generation 98

Martech

OCTOBER 24, 2024

takes it further by finding prospects and drafting compelling messages based on pipeline insights and earlier engagements. By analyzing customer data, marketers can adjust campaigns to be more relevant and timely. GetCorrelated and SalesCaptain help to find high-propensity accounts and buyers by tracking thousands of data points.

Niche 128

Niche Pipeline Prospecting Growth 128

Heinz Marketing

MARCH 20, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. A benchmark study on predictable pipeline scores clarifies that there isn’t a lack of resources. The reality? It’s a lack of structure.

Pipeline 52

Pipeline Process Commission Sales 52

Martech

APRIL 11, 2025

Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish. AI-powered A/B testing for landing pages.

A/B testing 104

A/B testing Campaign Contact Service 104

Veloxy

SEPTEMBER 29, 2021

How are you expected to deliver Salesforce ROI to the C-Suite if your sales team is spending most of their time on data entry, manual pipeline management, and Salesforce minutia— that is to say if they’re even using Salesforce at all. Collaboration Salesforce automation facilitates pipeline management. It saves lives.

Territory 342

Territory Represent Sales Lead generation 342

Heinz Marketing

JUNE 11, 2025

For CMOs championing new GTM initiatives, being able to forecast pipeline and revenue with accuracy – and tie marketing spend directly to those future outcomes – is paramount. Rather than basing pipeline projections on educated guesses and experience, data-driven CMOs use empirical evidence and models.

Pipeline 56

Pipeline GTM Finance Campaign 56