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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Pay attention to their backlink profile, site user experience (UX), and keyword targeting.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. Putting data at the heart of customer engagement.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Search Engine Land

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. Putting data at the heart of customer engagement.

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Nudge Marketing: From Theory to Practice

ConversionXL

Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll This generates data back to the retailer about the individual shopper’s taste and lifestyle—psychographic variables that Topshop uses to enhance their targeted communication.

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This day in search marketing history: February 22

Search Engine Land

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

Launch 93
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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. CXL has written about ecommerce product pages and related elements many times before: Product page design and UX. Let’s look at an example.

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How much should you budget for content?

Search Engine Land

Here's the average per industry, with numbers representing the percentage of total revenue companies spend on marketing annually: Service consulting – 21% of total revenue Healthcare – 18% Retail wholesale – 14% Manufacturing – 13% Financial services - 10.4% Additional agency help to fill in gaps (promotions and outreach, paid media, etc.).