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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Start by collecting data from customer behaviors, such as purchasing history, interactions with marketing campaigns, and social media sentiment. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

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What’s an Ideal Customer Profile? A Way to Find Your Best Prospects

Salesforce

With a clear ICP, marketing teams can develop personalized lead nurturing campaigns that speak directly to the needs and pain points of your target customers. Instead of wasting resources on broad outreach, they can zero in on specific industries, company sizes, or regions. It can also help you know how to pick the right accounts.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

During the pandemic, we had a successful campaign where we were offering card members and prospects home furnishing discounts.”. Yelp, the popular local business discovery platform has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity. Read more here. Why we care.

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

"[The ad] was an arresting way to show our fantastic relationship with the All Blacks, demonstrate the idea of risk prevention, and create a strong connection to the Japanese audience," said Matthew Walker, AIG Japan's senior vice president and regional chief marketing officer. 2) Carlsberg.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

These might be marketing campaigns, product features, new launches, etc. Many organizations use bonuses to incentivize new hires and keep them actively engaged and motivated in the workplace. To reward top ideas: In some cases, organizations reward employees for submitting winning ideas.

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What Is Net Retention Rate (NRR) and How to Improve It

Salesforce

For instance, using tools within your CRM, they can identify customers who are most likely to buy and then use targeted campaigns to upsell premium plans. Use data and analytics to tailor customer communications, campaigns, and offers. Customers expect you to know them.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager.