Remove Click Through Rate Remove Conversion Remove Referrals
article thumbnail

Mastering AI in search: Best practices and future trends

Search Engine Land

Optimizing websites for ChatGPT or other public LLMs The difference between a traditional search engine experience and one built around a large language model (LLM) in a chat-based platform is that the search moves away from “browsing a series of links” to a starkly clean conversational space. Reddit, Quora, etc.)

CTR 88
article thumbnail

7 vanity metrics marketers should avoid, and 7 to replace them

Martech

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.

CTR 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why it’s time to reframe email from campaigns to conversations

Martech

Instead of leading with campaigns, we should focus on conversations — engaging customers throughout their entire lifecycle, starting when they opt in. It’s like starting a conversation and then ghosting them in mid-sentence. Campaign-first brands often see open rates drop, click-throughs dwindle and unsubscribes climb.

article thumbnail

From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

article thumbnail

LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. That type of authenticity builds trust with leads before you even start the conversation. The Key Takeaway: People buy from people, not companies.

Closing 62
article thumbnail

What is customer engagement? Strategies and best practices to know

Highspot

Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. Stronger customer acquisition through advocacy and referrals Engaged, loyal customers are far more likely to become brand advocates. Did you know?

GTM 52
article thumbnail

Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot

Within months, the British Council achieved remarkable results: The organization saw a 178% reduction in email lag time and open rates of 48.9% (much higher than the 29.5% Email click-through rates reached 34.2%, compared to the 12% industry average. industry benchmark). Define your ideal partner persona.