Remove Click Through Rate Remove Gaming Remove Promote
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How to get your email marketing ready for iOS 18

Martech

So open rates became inflated and opens became less reliable in terms of metrics. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail. The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. McKenna said.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Low Engagement: Generic emails often result in lower open and click-through rates because they fail to grab the recipient’s attention & interest. Increased Unsubscribes: Irrelevant messaging can frustrate recipients, leading to higher unsubscribe rates.

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How AI is reshaping the content creator industry

Search Engine Land

So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Focus on a strong thumbnail to boost click-through rates. This is a game changer for that test and learn approach and should better enable creators to optimize for social search on the platform. Engagement rates : Includes likes, comments, shares and saves. Shows how well your content resonates.

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Applying scientific method to performance

Martech

I realized that I had a promotional email with red buttons, because the brand colors were dark purple (it was almost black) and red. But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. The control won soundly.

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How to protect your marketing survey against AI bot attacks

Martech

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. As a result, it is impacting your campaign success rates. Open and click-through rates were half of what they had historically been.

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Salesforce spring 2023 release: The business executive’s guide, part 2

Martech

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Here are the highlights: Analytic efficiencies Sales Analytics now provides filtering and faster access to data points, which gets you exactly what you need without sifting through irrelevant data.