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Amazon Ads launches AI image generation

Search Engine Land

Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Products shown within a “lifestyle scene” can get 40% higher click-through rates, the company said. Head to Amazon Ad Console, select your product, then click Generate.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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Google rolls out AI Overviews in US with more countries coming soon

Search Engine Land

AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110
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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? Our open rate was great, at 37%, with a 7% click through rate. We launched our second campaign a week later, and the story got worse. to 4.87, a 33% increase in return rate.

Product 151
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10 Product Announcement Email Examples (and What you can Learn from Them)

ConversionXL

You can see why email is such a crucial part of an effective product launch strategy. . Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134