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Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. KPIs: Open rate: Measure the percentage of recipients who open your emails. ActiveCampaign: For automation and segmentation.

B2B 123
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CDP and customer experience: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Please explain how a CDP can improve these three areas of the customer journey: customer experience, customer engagement and conversion rates.

Customers 116
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. Open rates What it measures: The percentage of recipients who open your emails. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 109
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Measuring marketing incrementality: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. KPIs: Open rate: Percentage of recipients who opened the email.

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How AI is reshaping the content creator industry

Search Engine Land

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. These updates have led to a significant drop in traffic for many websites, forcing some to lay off staff and face potential closure.

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Improving marketing operations performance: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing ops manager for a regional supermarket chain. KPIs: Campaign open and click-through rates. Lead conversion rates. Marketo, Mailchimp).

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How to recover from Google Ads performance drops

Search Engine Land

We’ll explore potential issues in three main areas: The account itself. Recently, we’ve noticed fewer people coming into the store (lower click-through rate) and of those who do come in, fewer are making purchases (lower conversion rate). The market conditions. The client’s website.

CTR 96