Remove Click Through Rate Remove Objectives and Key Results Remove Pitch
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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. Highlight key benefits and use visuals if possible. We need to know what we want to achieve.

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Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”

ConversionXL

My go-to approach for setting goals is OKRs (Objectives, Key Results) because they marry vague objectives to measurable results. Example OKRs: Company objective: Customers love our product. Key results : NPS score increases to 30 by the end of Q3. What data do you need to report on key results?

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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. In order to see similar results, you need to have personas for which you can segment your email communication. 10 Key Components of a Buyer Persona.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. Here’s a breakdown of the key features—and drawbacks—for eight popular video hosting platforms. As a result, YouTube works less well for engaging and converting users who are further down the funnel. There’s no single answer.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Objectives. Create brand awareness through a focused social media campaign, encouraging content sharing between users. User engagement (any clicks on any stories) went from 2,108 to 30,944. To drive traffic to the sweepstakes mini-site Google AdWords was used with geo-targeted pay-per-click adds. 45% registration rate.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

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The Google anti-trust trial: A deep dive into the details

Martech

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. 29) Tinter went on to reveal that Microsoft had also tried to pitch Samsung.

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