Search Engine Land

SEPTEMBER 17, 2024

The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May. These tools help us understand how users interact with the page. These insights allow us to test ideas to improve user experience and boost rankings. Business email address Sign me up! Processing.

CTR 78

CTR Click Through Rate Niche Legal 78

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. It’s all about helping Google understand your website better so that pages show up for the right searches. This can increase bounce rate and hurt conversions.

User Experience 162

User Experience UX CTR Engineering 162

Veloxy

JULY 6, 2022

In the past, salespeople would use this data to satisfy mere email KPIs like open rates and click-through rates. But today, sales reps are using email tracking software to increase their reach in accounts, generate more buyer signals, and improve engagement rates. Start Sending Tracked Emails Today!

Click Through Rate 182

Click Through Rate Contact Service Campaign 182

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Search Engine Land

JANUARY 8, 2024

They enable optimization through trend identification and advanced analytics. These tools provide insights into strategy performance, like click-through rates and page engagement. It starts with AI drafting content, embedding keywords, and aligning with search engine results pages. Enter AIO writers.

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

ConversionXL

APRIL 28, 2021

—and didn’t want more email clogging up her inbox, it made us stop in our tracks. We dug into our data and quickly discovered that our users shared her sentiment. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Search Engine Land

SEPTEMBER 6, 2023

This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. Sometimes called content siloing , this approach involves creating a central main content page (pillar page) and connecting it with related subtopic pages through strategic linking.

CTR 133

CTR User Experience Engineering Strategize 133

ConversionXL

JULY 29, 2020

Yet the data backs this up. So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

MAY 6, 2014

I ended up with a custom Google Analytics dashboard like this, which made it clear which traffic sources delivered the most relevant traffic. Adding more to the package actually reduced my conversion rate. Anyone who’s done their fair share of A/B testing knows that paradoxes pop up everywhere, and as G. So what happened?

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Here’s how to start from scratch. User research affects earnings, and earnings validate user research, but accountability differs.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

NOVEMBER 7, 2022

It can’t be understated how important it is these days to show up in search engines, especially Google. SEO includes a set of actions you can carry out to optimize your website and content to show up in searches. To sum up, each one supports the other. SEO and content work together to improve the user experience.

User Experience 103

User Experience CTR Click Through Rate Engineering 103

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. He’s the guy responsible for starting Buzzfeed, and wasting approximately 2.8 The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Why not seven?

Click Through Rate 118

Click Through Rate Technique Real Estate User Experience 118

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 112

Customers User Experience Profit margin A/B testing 112

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. Set up automated email workflows that deliver timely and personalized content to nurture leads through the sales funnel. Use lead scoring to identify and prioritize high-quality leads for sales follow-up.

Lead generation 117

Lead generation Click Through Rate Contact Follow-up 117

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

Price 116

Price CTR Click Through Rate Campaign 116

Salesforce

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. You can get started right away by sharing the value of your products or services.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

MARCH 14, 2024

Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. A simple SEO A/B test may involve testing title tags and meta descriptions that drive higher click-through rates.

A/B testing 100

A/B testing Click Through Rate UX Engineering 100

Hubspot

FEBRUARY 28, 2020

We needed a strategy for managing our websites that could accomplish our team needs: it needed to empower the many people at the company who contribute to the website and ensure a consistent user experience that delivered on measurable business goals. We ultimately decided to track the overall website’s performance by conversion rate.

User Experience 100

User Experience Click Through Rate A/B testing Conversion 100

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 105

Customers User Experience Profit margin A/B testing 105

Sales Pop!

JULY 9, 2024

These factors contribute to a positive user experience, which search engines like Google take into account when ranking websites. When someone searches for “family law attorney near me,” you want your firm’s website to show up in those local search results. Technical SEO is equally important.

Legal 130

Legal Clients Engineering Click Through Rate 130

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. Cross-reference it with demand and internal search data to ensure that taxonomy category names align with the vocabulary commonly used by users who search for these items. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 122

Niche User Experience CTR Click Through Rate 122

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 98

Customers User Experience Profit margin A/B testing 98

Search Engine Land

FEBRUARY 14, 2024

The ecommerce customer journey encompasses the complete end-to-end experience, starting from the first interaction with a brand’s online store and culminating in the final purchase. Let’s delve into how SEO strategically aligns with the five stages to enhance the online shopping experience and boost sales.

Customers 91

Customers Referrals User Experience B2B 91

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Guide users to the offer as quickly as possible. via Observer ]. Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

FEBRUARY 10, 2020

Answering the questions your audience will have about your event is a great place to start when writing an email invitation. If you can point to your email and identify all five, you're off to a great start. By reading this email, I wouldn't have any follow-up questions about event logistics. When: December 11th, 4-6 PM.

Click Through Rate 101

Click Through Rate Follow-up User Experience Start-ups 101

Martech

FEBRUARY 20, 2024

They meet expectations based on previous user experience. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Why interest-based CTAs are good: Open up self-learning possibilities. From our experience, adding such a personal touch facilitates the decision-making process.

B2B 124

B2B Prospecting A/B testing Click Through Rate 124

ConversionXL

AUGUST 5, 2021

Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. Before connecting the apps that make up your tech stack, make sure you fully understand your goals and how each component contributes to the customer experience. Start by mapping the customer journey before your automation workflows.

CRM 143

CRM Contact Consult X-functional 143

Search Engine Land

NOVEMBER 1, 2023

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. SUBSCRIBE See terms.

Sports 113

Sports Angle Click Through Rate Engineering 113

Search Engine Land

MARCH 13, 2024

Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate. Identifying Topics for Ranking and Click-Through Rate: 1.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. The follow-up and additional reviews speak to the consumer’s subconscious mind. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.

Click Through Rate 107

Click Through Rate Campaign Trust User Experience 107

Search Engine Land

FEBRUARY 1, 2023

Google Search Console snapshot in search results now can show domain properties 2022: A card could appear only if you were an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for. Honeycomb Puts Android 3.0

Engineering 117

Engineering Click Through Rate Campaign Launch 117

Heinz Marketing

AUGUST 28, 2023

Here are the key steps B2B marketing leaders can take to ensure their strategy sets them up for success: Understand Your Audience Your strategy starts with a deep understanding of your target audience. Define Your Ideal Customer Profile (ICP): Start by creating a detailed description of your ideal customer.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

MAY 23, 2024

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. This new user experience starts when the user engages with the generative AI (e.g., The result could be more search sessions with zero clicks.

CTR 95

CTR UX Click Through Rate User Experience 95

Search Engine Land

JANUARY 16, 2024

His AARRR framework extends the traditional marketing funnel past a user’s relationship with a product they buy and into their lifetime relationship with the brand they buy it from. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand. Activation : User experiences product or service.

Growth 93

Growth Customers Referrals SQL 93

Search Engine Land

JUNE 28, 2024

This is because stakeholders are also online users who likely encounter these issues and understand the frustration they cause. Cleaning up redirects, however, is another story. Users don’t see the change, but as SEOs, we know that excessive redirects can hurt a website’s performance.

Click Through Rate 86

Click Through Rate Engineering Pipeline B2C 86