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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Click-through rate: The percentage of recipients who click on links within your email.

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How AI is reshaping the content creator industry

Search Engine Land

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. This approach ensures relevant and engaging content, fostering a deeper connection with the audience.

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The small B2B marketing team’s guide to ABM

Martech

When designing this page, ensure that it aligns closely with the personalized ads that brought users there, maintaining consistent messaging and visuals for a seamless user experience.

B2B 120
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How to get your email marketing ready for iOS 18

Martech

While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. One thing we can say for certain is that engagement rates will be negatively impacted for any emails that appear in any folder other than the primary inbox, said McKenna.

Promote 121
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A guide to creating social media videos (for search and beyond)

Search Engine Land

Focus on a strong thumbnail to boost click-through rates. Prioritize the user experience! Engagement rates : Includes likes, comments, shares and saves. Watch time and completion rates : Indicates viewer interest and content quality. Shows how well your content resonates.

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How to recover from Google Ads performance drops

Search Engine Land

Conversion issues : Look at landing pages, offer relevance or user experience. Key metrics to analyze Bounce rate : A high bounce rate could indicate problems with the landing page relevance or user experience. Page load time : Slow-loading pages can significantly impact conversion rates.

CTR 97
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How to clarify marketing metrics to impress the C-suite

Martech

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 126