Search Engine Land

FEBRUARY 28, 2023

A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA. We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products.

CTR 94

CTR Clients Click Through Rate Education 94

Search Engine Land

NOVEMBER 10, 2023

Some clients are fixated on this metric and will be very concerned that the average ranking metric is performing “poorly.” Tip: Think about the relationship between impressions and CTR. When impressions increase (a good thing), CTR may decrease. Did your website impressions increase and the average ranking metric decrease?

CTR 125

CTR Conversion Clients B2B 125

Search Engine Land

FEBRUARY 1, 2024

To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. Let’s explore some GPT-4 capabilities that help address these three problem areas, starting with prompt engineering. Explain your goals in the prompt Next, engineer the prompt to define what “best performing” means. Custom GPTs.

Construction 123

Construction Campaign Engineering Technique 123

Search Engine Land

SEPTEMBER 5, 2023

How to communicate your spend projections Before we get into the nitty-gritty, remember: this is an exercise in estimates, and whether you’re delivering your projections to a client or a leadership team in charge of budget, you need to convey that. Suppose a client asks, “How much will it cost per month to rank in the top spot in Google?”

CTR 134

CTR Pitch Clients Campaign 134

Search Engine Land

APRIL 4, 2023

For example, we seek out millions of search terms each day, analyze the Google Ads auction landscape to which they belong and estimate click-through rate (CTR) and cost per click (CPC) for each competitor bidding on each term. This will help our clients generate ad copy and other types of content more efficiently.

Campaign 95

Campaign CTR Click Through Rate Construction 95

Search Engine Land

AUGUST 31, 2023

We spend time trying to put these into graph form to communicate what we’ve found to a client or our leadership teams. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. The post Using ChatGPT’s Advanced Data Analysis plugin for PPC appeared first on Search Engine Land.

CTR 117

CTR Conversion Launch Gaming 117

Search Engine Land

AUGUST 25, 2023

If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. Example 1: The main goal for a B2B software client is to drive leads efficiently. View rate : How effective/relevant your video is.

Click Through Rate 95

Click Through Rate CTR Conversion Trust 95

Search Engine Land

OCTOBER 26, 2023

Align and reassess client objectives Campaign performance is only as good as its ultimate objective. Use offline conversion tracking Offline conversion tracking (OCT) solves my most common problem with my lead gen clients. Looking at our PPC reports, lead numbers are good, but the client’s feedback is that the quality is low.

Campaign 109

Campaign A/B testing Objectives and Key Results CTR 109

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. The very definition of a search engine has evolved.

UX 113

UX User Experience Engineering CTR 113

Search Engine Land

AUGUST 24, 2023

We spend time trying to put these into graph form to communicate what we’ve found to a client or our leadership teams. I wanted to understand if there was a correlation between conversion and cost or conversions and CTR by day. The post Using the ChatGPT code interpreter plugin for PPC appeared first on Search Engine Land.

CTR 96

CTR Conversion Launch Gaming 96

Search Engine Land

MARCH 13, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Real Estate 106

Real Estate Click Through Rate CTR Angle 106

Search Engine Land

APRIL 6, 2023

And how do you justify it to bosses or clients or spouses that want to hoard cash elsewhere? Because your traffic doesn't just grow 10% if you go from >5 to <5, each small position increase at that point increases the SERP CTR exponentially – and traffic as a result. Want hundreds of millions (or more) over the next decade?

CTR 128

CTR Start-ups Clients Follow-up 128

Search Engine Land

JANUARY 11, 2024

When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023 ), even the finest digital agencies face a set of challenges that impact their work’s performance for clients and their own scalability and growth. Either way, your agency will shoulder the responsibility.

Clients 97

Clients CTR Strategize Pitch 97

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. The post 6 tips to track and analyze PPC results appeared first on Search Engine Land. What automated reports can you set up to do some heavy lifting for you? Great work!

Objectives and Key Results 121

Objectives and Key Results CTR Campaign Territory 121

Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Invest time and effort in 301 redirection mapping to preserve link equity and offer a smooth transition for users and search engines. Encourage designers and engineers to think performance-first.

CTR 118

CTR UX User Experience Engineering 118

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. The post Marketing in a recession: How to avoid 5 common mistakes appeared first on Search Engine Land.

CTR 121

CTR Campaign CRM B2B 121

Search Engine Land

NOVEMBER 14, 2022

Since CTR hasn’t changed overall, we can gather that people are still clicking on ads just as much, but since the intent isn’t there, they’re not converting. If your brand or client is one of those most affected, it's likely because of the pandemic, inflation, or recent changes in keywords and automation.

Entertainment 97

Entertainment CTR Sports Legal 97

Search Engine Land

OCTOBER 13, 2023

If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. Conversion rate. For some queries, the tech giant may have even raised prices by as much as 10%.

Price 117

Price CTR Click Through Rate Campaign 117

Search Engine Land

NOVEMBER 22, 2022

Because of this, I frequently get the following questions from clients (and prospective clients): “How much traffic will we get from SEO and how long will it take?” The post Use this SEO forecasting template to gain insights for 2023 appeared first on Search Engine Land. Look at the monthly search volume.

CTR 139

CTR Growth Clients Follow-up 139

Hubspot

OCTOBER 27, 2020

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Search Engine Land

AUGUST 25, 2023

Master client relationship I realize it may sound cliché for the top skill. To go through these relatively tough times all while keeping your client happy and on board, you’ll need to display composure, explain technical and analytical concepts in plain English – and remain patient! You don’t like your client that much?

A/B testing 92

A/B testing Strategize CTR Clients 92

Search Engine Land

DECEMBER 16, 2022

While image assets do often result in a lift in CTR (which makes sense since images draw attention), I haven’t witnessed much of a performance difference in my client accounts in regard to conversion. Essentially, Google will get its way here – less advertiser control, higher CTR, and potentially higher CPL. Looking ahead.

CTR 94

CTR Campaign Trust Conversion 94

Search Engine Land

NOVEMBER 7, 2022

SEO, or search engine optimization , is the process of optimizing and improving your website (and your website content) so it’s visible in search results, where people are hunting for information, answers, products, and services. If your website and pages rank highly in the search engine, you’ll earn a good slice of that. .

User Experience 107

User Experience CTR Click Through Rate Engineering 107

Search Engine Land

JULY 31, 2023

With many targeting, creative, and optimization options, determining the right approach for each client can be overwhelming. Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity. Is your client looking to: Drive traffic to their site?

Campaign 91

Campaign CTR Niche Networking 91

Search Engine Land

AUGUST 4, 2023

” Slow down: Is SGE actually a ‘plagiarism engine’? Read this again, but apply every statement to Google’s pre-existing featured snippets: “…engine that grabs facts and snippets of text from a variety of sites, cobbles them together (often word-for-word) and passes off the work as its creation.”

Objectives and Key Results 90

Objectives and Key Results CTR Engineering UX 90

Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Notice how the average of CTRs does not accurately represent the true CTR for this data set. However, our Custom CTR is spot on.

CTR 101

CTR Technique Campaign Drivers/motivators 101

Search Engine Land

JULY 10, 2023

CPC = Cost / Clicks CTR = Clicks / Impressions CVR = Conversions / Clicks CPA = Cost / Conversions Impression share metrics are a little trickier because they are already averages that need to be transformed into brut calculations before being recalculated in a pivot table.

Campaign 95

Campaign Non-Profits CTR Conversion 95

Search Engine Land

NOVEMBER 15, 2022

Organic CTR : Can you realistically rank in the top ~3 for this given keyword now and in the future (assuming increased competition)? I'll explain why in the fourth section below on organic CTR. Organic CTR. A quick glance through Advanced Web Ranking’s CTR studies will bear this out. Topical authority. But it is doable.

CTR 94

CTR Start-ups Construction Niche 94

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR).

Campaign 101

Campaign CTR Engineering Lead generation 101

ConversionXL

SEPTEMBER 24, 2020

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.

CTR 111

CTR Technique Profit margin Follow-up 111

Heinz Marketing

JUNE 26, 2020

But often, when I work with clients, I see a big disconnect between the sales goal and the ability to drive enough lead volume to meet the sales goal with the marketing budget allocated. Based on your benchmark information and other standard metrics, you can reverse engineer and forecast the budget needed to generate the lead volume.

Meeting 136

Meeting B2B CTR Campaign 136

Search Engine Land

APRIL 18, 2023

This report lets you use and present data closest to the source of truth, which is incredibly useful in presenting to internal stakeholders and clients, checking as a touchpoint with your morning coffee, and helping dictate a longer-term strategy. It’s very easy to share with clients and teammates without any big log-in workarounds.

CTR 97

CTR Construction Clients Contract 97

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. We do this by creating barbershop content that focuses on clients getting haircuts. Click-through rate (CTR). Trust building. Vanity metrics.

CTR 129

CTR Entertainment Click Through Rate Education 129

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. When I was at an agency, we would bill 10 hours a month to put together a monthly SEO report for some clients. Snippet click-through rate (CTR) testing and optimization.

CTR 121

CTR A/B testing Click Through Rate Education 121

Lead Fuze

JUNE 27, 2023

They’ll use tactics like testimonials and positive reviews to increase confidence among potential clients while ensuring compliance with regulatory guidelines. By leveraging SEO strategies tailored to the dentistry industry, your website can become more visible and accessible on search engines such as Google.

CTR 52

CTR Strategize Healthcare Campaign 52

Search Engine Land

MARCH 8, 2023

Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. Report structure for the C-suite An effective SEO report for the C-suite should follow a consistent structure and contain thorough, well-thought-out responses to the client's questions. To give the client useful advice, recommendations should be clear and to the point.

Objectives and Key Results 91

Objectives and Key Results CTR Consult Presentation 91

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. We are a profession of people with a similar skillset: doing tasks around helping websites show up on search engines like Google or Bing. That’s… it.

Engineering 125

Engineering Niche Promote Up-sell 125