Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Frederick Vallaeys. Published June 5.)

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Search Engine Land

DECEMBER 12, 2023

Given that, we agreed it was time to let you know where we stand on the use of generative AI and what you should expect from Search Engine Land. Readers and the professional journalists working at those organizations felt betrayed. After all, what tool’s ever been invented that wasn’t used?

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Search Engine Land

AUGUST 31, 2023

For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Not providing clients with access to their own ad accounts. This article will explain why maintaining client trust is critical to building a strong agency and culture. Reliability : Do you do things when you say you will?

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Search Engine Land

NOVEMBER 16, 2023

SEO agencies place a high value on client satisfaction and trust. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. It also fosters strong client relationships built on transparent communication and mutual respect.

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Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. Our software diligently analyzes calls, offering transformative insights to help agencies and their clients convert leads and optimize marketing spend.

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Clients Conversion Click Through Rate Campaign 131

Sales Pop!

FEBRUARY 16, 2024

Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities. Far beyond merely reducing expenses, subcontracting crucial engineering functions can unlock many advantages. Hiring, training, and layoffs all involve considerable costs and delays.

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Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Why clients break up with their agencies 2. The solutions to client churn 3.

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Clients Objectives and Key Results Referrals Non-Profits 104

Search Engine Land

AUGUST 4, 2023

As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. Those that get this wrong could find themselves with disgruntled customers and client retention issues. Can you imagine a client meeting for a new marketing campaign created solely from AI.

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Clients CRM Customer Relationship Management Technology 95

Search Engine Land

JULY 13, 2023

The ‘deal’ between search engines and websites We begin with how a modern search engine, like Google or Bing, works. In overly simplified terms, a search engine works like this: The search engine has a list of URLs. Once the content is fetched, it is indexed.

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Engineering Legal Appointment Finance 96

Search Engine Land

OCTOBER 27, 2022

I asked him what SEO meant, and he responded, “Search engine optimization. Some common client complaints regarding digital marketing agencies include: “Every time I call, I can never speak with anyone.” Communicate the what, when, and why of your strategy and keep clients in the loop about the results.

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Search Engine Land

AUGUST 2, 2023

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search.

Engineering 96

Engineering Follow-up Campaign Clients 96

SalesBlog!

MAY 23, 2022

Sales engineering is truly an art-form. To be awesome, a sales engineer needs to invest effort into the technology, the business opportunity, and most importantly their personal style. Here are my 5 points of discussion of becoming an awesome sales engineer. Top 5 traits of an awesome sales engineer.

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Search Engine Land

DECEMBER 15, 2021

Search marketers share the strategies that have won them clients as well as the tactics that flopped. Please visit Search Engine Land for the full article.

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Clients Engineering Market share 115

Martech

MARCH 15, 2023

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. This saves hours of analysis and allows our clients to react much faster by having an instant brief on the situation.”

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Engineering Product Clients Conversion 97

Search Engine Land

JULY 3, 2023

If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. If a request impacts another initiative you’re working on for the client/stakeholder, let them know the opportunity cost of their ask, especially if you operate on an hours-based retainer.

Clients 98

Clients Campaign Launch Follow-up 98

Search Engine Land

AUGUST 25, 2021

Showcase exceptional work, dazzle clients, earn new business… get your Search Engine Land Award entry in by next Friday for your chance to win! Please visit Search Engine Land for the full article.

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Engineering Clients 84

Search Engine Land

MARCH 29, 2022

Take the time to review your communication plan to keep your projects on track and your clients happy. Please visit Search Engine Land for the full article.

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Clients Engineering 99

Search Engine Land

DECEMBER 7, 2022

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These clients can be a blessing but can also be dangerous. The challenging aspect of client management is finding the balance between empowering them to get the data they want without feeling like they don’t need you.

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Clients Trust Presentation Represent 99

Search Engine Land

OCTOBER 21, 2022

All clients review agencies for “fit.”. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook. Client A is actually costing you money in the long run. And Client C is simply just an a-hole.

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Clients Contract Referrals Start-ups 130

The 5% Institute

DECEMBER 17, 2019

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. – Amy Gesenhues. ” – Barry Schwartz.

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Engineering Campaign Clients Market share 113

Lead Fuze

JULY 4, 2023

Next, we’ll discuss harnessing webinars as a powerful tool for not only educating your target audience but also converting attendees into clients. Lastly, we will explore email marketing techniques aimed at building relationships with prospective clients while collecting valuable data used to improve product or service offerings.

Lead generation 52

Lead generation Clients Strategize Technique 52

Iannarino

AUGUST 26, 2022

At a company event, two engineers were elated to share that two of their dream clients had downloaded a lead-generation piece from the website. In the next sentence, the engineers disclosed they had been hoping for an event like this for five years. The company’s entire staff applauded the good news.

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Search Engine Land

MARCH 16, 2022

Please visit Search Engine Land for the full article. Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.

Clients 119

Clients Engineering 119

Hubspot

JANUARY 22, 2019

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. Today, Liam is a software engineer on HubSpot’s Design Platform team, where he works on the backend of our Design Tools, Template Marketplace, and other design-related services. But unlike most kids his age, he also created them.

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Engineering Gaming Drivers/motivators Represent 95

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Celonis started 12 years ago in Germany and recently began its move into the U.S. This has resulted in amazing hypergrowth. It all goes together.

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Engineering GTM Territory Management Consulting 70

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

User Experience 96

User Experience Clients Consult Engineering 96

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page. Each SERP is unique, even for the same keywords, because search engines are customized for each user.

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Engineering Price Territory Strategize 76

Search Engine Land

MAY 9, 2024

Ambiguous semantics Semantics aren’t always clear: It often takes multiple semantic entities to be presented in the right context to allow NLP engines to actually comprehend what the text is about. Amazon River = Location) These examples illustrate how hard it can be for neurolinguistic processing engines to grasp what a text is about.

Engineering 112

Engineering Networking Clients Construction 112

SaaStr

DECEMBER 23, 2022

Focus on scaling what works best, but don’t over-engineer and waste valuable time. team, who spoke the local language, to talk with clients about their needs, purchasing decisions, and what channels could be tested and refined to make this expansion successful. Test, measure, and iterate. Scale what works.

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Engineering Pipeline Territory Follow-up 66

Search Engine Land

JANUARY 12, 2024

From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps. And the problem only seems to be getting worse.

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Engineering Clients Networking Represent 141

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success. Agree on what work will be performed What services will you be providing to the client? Which ones?

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Contract Clients CRM Meeting 110

Search Engine Land

FEBRUARY 15, 2024

That said, an SEO agency can keep you up-to-date with changes that may affect your strategy while providing you with effective SEO solutions to combat search engine (or other) changes. They’ve worked with hundreds or even thousands of clients in many industries. So there’s less guesswork. Which is right for you?

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Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Clients 104

Clients Trust Education Engineering 104

Search Engine Land

FEBRUARY 29, 2024

Commenting on the new ad format and lack of information provided from Google, Higman told Search Engine Land: “What bothers me about most things that Google has rolled out recently is the lack of transparency.” Thankfully, we don’t have any clients who use them, but for those who do, this is a new nightmare on the daily.”

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X-functional Engineering Launch Clients 128

Search Engine Land

SEPTEMBER 6, 2023

Marketers working across multiple accounts will now immediately know which client a Google Ads email is referring to, meaning they don’t have to waste time playing a guessing game. Advertisers in the PPC community have long complained about the confusion caused when Google Ads doesn’t specify which client it’s referring to.

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Customers Gaming Clients Engineering 141

Search Engine Land

NOVEMBER 27, 2023

If you or your client received this message, rest assured that your account remains active, and your business will not be impacted. ‘Clients freaking out’ The error messages were first flagged by PPC expert Kirk Williams on X. . Why we care. This notification was sent in error and is of no concern.

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Clients Engineering Promote Process 108