article thumbnail

Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Sales teams can use this curated content to educate potential clients, offering genuine value and establishing thought leadership. Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail.

article thumbnail

Marketing for Healthcare – Challenges and Opportunities

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

article thumbnail

AI-powered martech news and releases: August 22

Martech

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. ” Its features include tracking trends affecting clients’ customers, competitors and overall industry; providing intelligence to assist decision-making; and recommending marketing actions and strategies.

article thumbnail

Developing a Content Strategy for the Healthcare Industry

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing There’s been a lot of talk about trends for 2023, which we always see at the beginning of a new year because, duh. After completing these two steps, you should be ready to develop your healthcare content strategy.

article thumbnail

How Healthcare Companies Can Leverage Digital Ad Spend

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

article thumbnail

The Competitive Edge in B2B Profitability? A Joyful Workplace

Heinz Marketing

Healthier employees: Joy is linked to better mental and physical health, reducing absenteeism and healthcare costs. Its annual Dreamforce event is designed to inspire joy and connection among employees, partners and clients. Benefits of a Joyful Workplace Obviously, the benefits of a joyful workplace are worth the effort.

B2B 105