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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.

Legal 103
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Google is updating Local Services Ads verification process

Search Engine Land

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. ” “We discovered because several clients profiles suddenly had no reviews. What’s changing. No details yet.

Service 106
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How To Sell High Ticket Services

The 5% Institute

In this guide, you’ll learn exactly how to sell high ticket services and their niches, by using a proven step by step formula we teach Sales Professionals, Business Owners and Consultants around the world. Read on to learn exactly how to sell high ticket services, and how you can implement it into your sales strategy. Legal consulting.

Service 139
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Legal operations: what they are and why your business needs them in 2023

PandaDoc

In recent years, clients have forced law departments to focus on their numbers, productivity, and operational efficiency. Considering the high competition in the market and clientele demanding better service at a lower cost, law firms had no choice but to change their business model. What are legal operations?

Legal 52
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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. Most simply shortlist a few services that catch their eye and opt for the one that feels right. Your website often serves as the initial meeting point with potential clients.

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Why agencies must be transparent with clients

Search Engine Land

Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO. . Some common client complaints regarding digital marketing agencies include: “Every time I call, I can never speak with anyone.” Why putting extra effort into client communications is worthwhile.

Clients 97
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IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns

Search Engine Land

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. Under COPPA, online services must get parental consent before collecting data for targeted advertising purposes from children under the age of 13. Have any laws been broken? IPG Mediabrands investigates.