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When it comes to marketing technology, ends come before means

Martech

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” said Cesar Brea, partner at global management consulting firm Bain & Company.

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The Complete Guide to a Consulting Business

Hubspot

Sometimes, business owners and leaders need a new set of eyes when approaching an issue; as a consultant, you can provide that unbiased perspective. Simply put, consultants work to make their clients more successful. This can require a lot of work, which is why the consulting business is so lucrative. IT Consulting.

Consult 96
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Episode #068: In Sales People We Trust? with Doug Fletcher

Jeff Shore

Learn all about it from Doug and his book – How Clients Buy. He also serves on the Board of Directors of The Beacon Group, a growth strategy consulting firm headquartered in Portland, Maine. Earlier in his professional life, Doug served as a consultant with the management consultancy, A.T. BuyersMind #Sales.

Trust 110
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Inside Sales Is Only Great For Transactional Commoditized Products!

Partners in Excellence

But technology is even enabling much of that old role to be shifted into even more effective and efficient electronic channels. Changing customer buying preferences, greater comfort with technology, lower costs technologies have facilitated much of this. The other day, I was at a client location. Customers are different.

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Thanks to 6Sense, Boston Consulting Group, Capacity, Constant Contact, and Pacific Western Bank for Sponsoring SaaStr Annual 2022!

SaaStr

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.

Contact 96
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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

Consult 78
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Seeing Through the Hype: Making Sense of Sales Enablement Technology

SBI

I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space. She started her career in sales prospecting technology space and has a lot of background as an analyst.