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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

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How to make the jump from product-market fit to platform-market fit

Martech

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. Product-market fit.

GTM 112
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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

4 Unexpected Learnings from Databricks’ Sales Growth Machine Calendar scraping reveals top performers spend disproportionate time on new prospects – Databricks uses calendar data to track how their best AEs allocate time, discovering that overachievers focus on prospect development over existing accounts.

Growth 78
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5 Interesting Learnings from Klaviyo at Almost $1 Billion in ARR

SaaStr

So the latest SaaS leader to cross $1B ARR is Klaviyo. 54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. But its bigger customers are key to fueling growth, as they are at Shopify, too. Outside of a pre-IPO phase, Klaviyo has been cash-flow positive or close for most of its history. The only one!

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Read the Room: Operationalizing CLG Signals That Actually Matter

Heinz Marketing

This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act. Don’t Just Measure Backward: Use Forward-Looking Metrics Pipeline acceleration and customer growth depend on early indicators, not just closed-won data.

GTM 89
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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need. It’s not about selling additional products ( this is cross-selling ), nor is it only for selling more expensive items to happy existing customers.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Businesses are born, then they reach the point in their growth where they need a CRM.