Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]
Hubspot
JANUARY 8, 2025
Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). Pro #3: Gap selling positively impacts close rates. This is their definable, objective goal. Con #1: Getting good at gap selling takes some time.
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