Search Engine Land

MARCH 1, 2023

I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Topeka Changes Its Name To Google, Kansas (Temporarily) 2010: What would you do to get Google to build a super high-speed broadband network in your hometown? Happy birthday, Yahoo! (or or is it?) In 1995, Yahoo!

E-commerce 88

E-commerce Engineering Education Networking 88

Hubspot

OCTOBER 30, 2017

Trick-or-treat anticipation typically leads candy companies to up their ad budgets with some pretty formulaic, chocolately close-ups, but Mars decided to think outside of the jack-o-lantern (sorry) with a series of satisfyingly weird short films. 7) Kansas City. 4) Bud Light. 8) L.L.Bean. 8) L.L.Bean.

Retail 78

Retail Campaign Pitch Follow-up 78

Hubspot

JANUARY 17, 2019

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

X-functional 101

X-functional Gaming B2B Up-sell 101

Heinz Marketing

JULY 29, 2019

I think oftentimes people will look at a chief revenue officer who comes up from mostly a sales background and say, “Well, this is just a VP of sales who got a promotion. “I generated a lead but sales didn’t close it, or marketing didn’t generate enough leads for me to close and failed, it’s a point of failure.”

Pipeline 52

Pipeline Objectives and Key Results Sales Commission 52

Hubspot

SEPTEMBER 27, 2018

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. This first category hits close to home … because it’s about your home. Beacons are small, Bluetooth transmitters that connect with corresponding apps installed on connected devices like iPhones or iPads.

Transportation 76

Transportation Manufacturing Hospitality Healthcare 76

Martech

FEBRUARY 25, 2022

Use cases focus on marketing and sales teams leveraging the platform across the customer lifecycle to improve communication strategies, including: Removing customers from a promotional campaign if there is an open ticket. Key clients include DocuSign, Panasonic, Mack Trucks, Movember, Kansas City Chiefs and the Tampa Bay Lightning.

E-commerce 120

E-commerce B2C Manufacturing CRM 120

Salesforce

MARCH 12, 2024

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

Price 52

Price Profit margin Territory E-commerce 52

Salesforce

MARCH 11, 2024

Account-based selling (ABS) is a sales approach that prioritizes building relationships with high-value account holders so you can quickly close big deals. Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

MARCH 1, 2024

Your sales team is close to meeting their quota. Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Combining short-term goals with quick bonuses is often just the motivation salespeople need to close deals.

Commission 52

Commission Teamwork Objectives and Key Results Territory 52

Salesforce

MARCH 1, 2024

4 scenarios when reminder emails are critical How to write a reminder email 3 reminder email best practices 3 reminder email templates to try How to automate reminder emails A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Missed a demo?

Territory 52

Territory E-commerce CRM Start-ups 52

Salesforce

MARCH 7, 2024

But, the sales rep who initially closed the deal might’ve received a substantial commission payment. They promote sales behaviors that contribute to sustainable business growth rather than wins at any cost — regardless of a buyer’s fit, need, or qualifying criteria. Therein lies the biggest indirect benefit of clawback clauses.

Commission 52

Commission Finance Legal Quota 52