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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

Search Engine Land

Microsoft is planning to launch Compare and Decide Ads in close beta in early 2024. It's important to keep up-to-date with new ad products and targeting tools to ensure you are delivering the best possible user experience and reaching high-value customers. Generative AI represents a massive opportunity for all.

Retail 117
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How virtual data rooms benefit modern investment banking

PandaDoc

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

Tracking the time users take to derive value offers insights into initial user experience effectiveness. The “Aha Moment” in the Product Experience: Defining Critical Milestones: The “aha moment” is pivotal, representing when users grasp a product’s unique value proposition.

GTM 94
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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Martin Luther King, Jr.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. One of our recent “painted doors” involved offering cash prizes to our users.

Product 151
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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

Roughly two months after Mark Zuckerberg and Eduardo Saverin launched Facebook in February 2004, the two took some minor steps to monetize the platform — just enough for a small financial cushion to help while the company got off the ground. Still, the project represented a milestone in the history of Facebook advertising. Collection.

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What Business Enablement Is — and Why You Need It

Highspot

Technology enablement is closely related to business enablement; for some organizations it may even be the same function or initiative. This function typically works closely with sales enablement, product managers, and marketing to successfully launch new product offerings. Launch your initiative.

Launch 72