Most Market Share Battles Are Lost, Not Won
Pointclear
JUNE 23, 2015
They know they need sales and marketing to survive, but lack of experience and knowledge in both areas and a hesitancy to hire others to do it stall their growth. They are losing the market share battle and are happy every time one of their $25K products is sold, and yet they hardly track the losses (bury them is more like it).
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