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AI-powered martech news and releases: September 12

Martech

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

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Maximizing sales efficiency with deal desk software

PandaDoc

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Services such as investing, insurance, or any type of financial product or service can benefit from deal desk software. hpc saw a 20% increase in close rate.

Legal 52
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3 Tips to Help Your Marketing Team Become B2B Opportunity Experts

Salesforce

Within a buying committee, there are a lot of personas that require a different understanding of the value a product delivers to them. When I used to work for a construction manufacturer, we had to engage with various personas. However, if you don’t make time to understand them, you could be leaving revenue on the table.

B2B 59
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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

If youre selling a cup of coffee, the options are relatively simple. Complex sales typically involve high-value products or services, which are often highly customizable. Product demos, proof of concept (POC), or pilot programs can be helpful to show customers exactly what your product or service can do for them.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today?

GTM 84
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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

They also wanted to increase agility, streamline ordering processes, and ensure timely and accurate fulfillment of dark fiber, ethernet, SD-WAN, and other connectivity products for wholesale and enterprise customers. These challenges usually result from inconsistencies among the product catalogs used for each business process.

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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

Sales Hacker

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. You know, we are the we don’t code and we don’t sell, right? It has to be.

GTM 84