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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. However, a customers willingness to be convinced is markedly lower when the price of a product is double or triple the cost of similar products on the market.

Price 52
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3 critical truths about DXP platform selection

Martech

Their competitor, who’d chosen a more modular approach despite having fewer “cool features,” simply reconfigured what they had and beat them to market by nine months. That’s not just lost technology investment that’s real market share down the drain. But who manages those consultants?

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

The companies range from mid-market startups to large public enterprise companies. Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Simply put, it’s playing chess versus checkers.

GTM 134
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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. It was necessary to rethink rushed experiences.

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SalesLoft at SaaStr Annual – Announcement and Press Release

SaaStr

SalesLoft’s partner ecosystem, found in their Integration and Solution Partner directories, are strategic relationships designed to help shared customers overcome business challenges more seamlessly. Yes, send me the contract.” . Yes, I’ll take your call.” “Yes, Yes, I want a demo.” “Yes, Learn more at salesloft.com.

Promote 109
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How many inquires does it take to make quota?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask).

Quota 66
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Designing Effective Sales Comp Plans: The Dos and Don’ts for Every Sales Leader

Openview

You need to decide what you are optimizing for – new logo acquisition, deal size, multi-year contracts, payment terms, etc. For example, as an early stage startup, your goal may be coverage – you need to land as many logos as you can to beat out your competitor and grab market share.