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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

Consult 72
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MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. followers) X (Twitter): @julietrandall (2.5K

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5 tips to get more value from your tech stack

Martech

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. Trond Lyngbø , Founder, Search Planet. ” 6.

UX 126
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A tribute to Mark Irvine

Search Engine Land

Mark knew how I functioned and I knew how he functioned. Investors consulted Mark before making investment decisions on ad tech or the viability of a market. He made a point to show up for women and offer opportunities for growth that he could have very easily kept for himself. Both of us have/had a bit of a shy streak.

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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

Would you have been 10X your size or growth rate with different people ? A growth mindset has to be part of every person you bring in. We treat hiring as an afterthought or a bother instead of the greatest chance to improve our organization and growth rate. Step one is defining “growth,” not some arbitrary growth “team.”

Growth 70
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Anita Brearton: Spotlight on the expert

Martech

I was working in engineering for a high tech company and realized that growth within that company, in an engineering role, was not going to be available to me. But for other products, leveraging AI just for the sheer scale of crunching data, then you’re not leading with, I need an AI-driven x — an AI-driven data warehouse, for example.